Gilberto Herrera

06/01/2026

06/01/2026

The same people complaining about seventy dollar oxtails are the same people wondering why nobody values what they sell.

The irony is going crazy.

Nobody stood in that line because they were hungry.

Birmingham has plenty of places to get oxtails.

They stood in that line because of what represents to them.

Months of watching his content.
His story.
His craft.
His personality showing up on their phone consistently until the moment he pulled up to their city felt like an event they could not miss.

That is not food.

That is a movement.

And the people going crazy about the price completely missed what they were actually paying for.

They were not paying for oxtails.

They were paying for the feeling of being in the room where it happened.

Now here is where it gets uncomfortable.

The business owners who are fighting for every sale right now have the same problem.

Not a pricing problem.

A brand problem.

When people are emotionally connected to what you do price becomes the last thing they think about.

When they are not emotionally connected price becomes the first thing they complain about.

The difference between the two has nothing to do with the quality of your work.

It has everything to do with how your brand makes people feel before they ever have a conversation with you.

Les Rhodes did not show up to Birmingham and convince anyone to pay seventy dollars.

They were already sold before he got off the highway.

That is what a real brand does.

Drop your thoughts in the comments.

Especially if you disagree.

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05/31/2026

People do not buy the best product.

They buy the product that makes them feel something.

And that changes everything about how you should be marketing.

Think about for a second.

Adidas and Under Armour make products just as good.

Sometimes better quality.
Sometimes better technology.
Sometimes better price.

And Nike still dominates.

Not because their shoes are superior.

Because their brand is.

Nike does not sell shoes.

Nike sells the feeling of being an athlete.

The feeling of pushing past your limits.

The feeling of being someone who just does it.

And people pay premium prices for that feeling every single day without hesitating for a single second.

That is the power of brand.

And here is what most coaches and consultants completely miss.

Your ideal client is not making a logical decision when they choose who to work with.

They are making an emotional one.

They buy because of how you make them feel.

Then they use logic to justify the price they already decided to pay.

Which means if you are leading with features, credentials, and deliverables instead of emotion, identity, and transformation you are selling to the wrong part of the brain.

And wondering why people keep saying they need to think about it.

They are not thinking about it.

They are waiting to feel something.

The coaches and consultants inside the Profitable Pro Accelerator learn exactly how to build a brand that makes people feel something so strong they stop comparing prices and start asking how to get started.

That is when charging what you’re worth stops being a battle

Comment “PROFIT” and I’ll show you how to implement this in your business

05/30/2026

True or really true??

05/27/2026

You have to start, even when it’s scary

05/26/2026

Every lead you let go cold was not a bad lead.

It was a follow up problem.

And it was costing you more than you think.

Most coaches and consultants are sitting on a goldmine of leads they already paid to attract, already had conversations with, and already lost because life got busy and the follow up fell through the cracks.

That used to happen in my business too.

Not anymore.

What you just watched is my AI follow up agent doing in seconds what used to take hours.

Reaching out.
Pushing leads to book a call.

Automatically.
Consistently.
Without me touching a single thing.

While I slept.

While I traveled.

While I focused on the things only I can do.

And here is the part that should make you uncomfortable if you are still following up manually.

Every single day you are not running something like this you are leaving money on the table.

Real money.

From real leads who were interested, got busy, and forgot about you because nobody stayed in their face long enough to close them.

AI does not forget.

AI does not get tired.

AI does not have an off day.

This is exactly the kind of system we build inside the Profitable Pro Accelerator.

Not just AI tools.

A fully automated business infrastructure that works around the clock so you don’t have to.

If you want something like this installed in your business click the link in my bio and book a Revenue Acceleration Session.

Let’s build it.

05/24/2026

Do it anyway!!