Nanci Hong

23/11/2022

Google and some researchers found that teens are more likely to trust influencers because they feel the information is more reliable than celebrities. It is interesting that the more down-to-earth and honest the influencers are, the more successful they will be. This could be a key for brands when they are looking for a brand ambassador.

Brandwatch also provides different tips that could fast forward your partnership process and choose the right person for your brands.

Influencer marketing is here to stay. Learn the ins and outs of one of the most successful forms of marketing available today.

23/11/2022

Speaking of converting shoppers into new customers, Yelp’s new feature allows brands to advertise during holiday seasons for about a month where ads will be exposed to nearby shoppers and lead them to the brands. Besides that, recently Snapchat AR lenses capture many companies' attention about its high engagement which is up to 80%. Features that brands should consider during the season of high-volume shopping

23/11/2022

Some of you might already know these 3 tactics. For those who don’t know and want to target new customers, you may need it for these up-coming holidays:
1. Exposing to new customers through influencer shopping haul or trending short videos
2. Being present on all channels so that your brands can be seen everywhere when people are online
3. Good deals never get old. It always works with most people

Read more details below:

This holiday season, brands have an opportunity to engage with shoppers to turn a moment of curiosity into a purchase.

22/11/2022

Not many companies got into this as deep as Google in exposing a foreign bot scam group named Glupteba. They not only went after investigating this group but also won the court case which raised awareness of worldwide scams and inspired the world. There are many scam groups still out there at this moment coming up with different tactics to take our money in various ways. In this case, the damage they made was fatal when they stole confidential information using bots and sneaking into users' software. The question is what another generation of bots look like and when will it be?

The case could establish new legal precedent for taking action against scam activity.

14/11/2022

As more fake accounts and bots are rising not only on Twitter but over many social media platforms, it’s damaging brands’ financial, credibility and paid marketing campaigns when their money is spent on advertisements that are not delivered to people who are supposed to see it. Most big brands have about 30% suspicious followers. Some companies had removed a significant number of accounts such as Facebook and Twitter.

I think it’s essential for brands to frequently evaluate social media performance, particularly engagement/interaction such as a low number of comments and likes. And there are several apps out there that could detect different types of those suspicious accounts and remove them.

About a quarter of the world's most popular brands' Instagram followers are defined as "fake" or "suspicious" accounts, according to new research.