19/03/2023
"They don't grasp what graphic design actually is
One of the main reasons non-designers undervalue graphic design is that they don't really know what it is. This is exacerbated by clickbait media reports expressing faux shock at how a company or public body spends millions on a logo. They don't understand the process
Even if clients understand what graphic design is, they often don't understand how graphic designers actually work, assuming it's a simple case of getting from A to B rather than the more collaborative and iterative process that good design demands. They don't realize how long it takes"
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