18/12/2022
The ultimate question.
Choosing whether to outsource your businessā social media management or to do it yourself is not only a personal choice, but also a choice that is personal to your business. Everyone is different in their preference and every business has different needs.
So if truth be told, there is no right or wrong here. But Iāve laid out some of the pros and cons to each pathway ā to help you decide what could be the best pathway for your business.
HIRING A SOCIAL MEDIA MANAGER
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PROS:
Essentially, a good social media manager will know what they are doing. Plain and simple. Social media management and marketing is their jam. They should have the training, experience and skills behind them to deliver on your agreement, create a consistent on-brand presence, and bring your business results ā whatever that may look like.
Hiring a social media manager will help you stand out from your competition. So many businesses still donāt utilize social media (more so in certain industries), let alone have a strong, consistent presence on it.
A good social media manager will also know that social media is a constant learning curve, and so they will keep up to date with trends and changes and invest in further training⦠all so that you donāt have to.
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CONS:
Maybe it turns out you donāt get along and/or you have differences in vision or work ethic. You need to find a social media manager that not only clicks with you but also clicks with your business. A good social media manager will treat and value your business as if it were their own.
Some business owners just prefer to do it themselves, so they know exactly whatās being posted and when. While there should be trust in the relationship between business owner and the social media manager so that they can get on with their respective jobs, sometimes a business owner would just rather not have to go through a third party to get something posted on their page. Which is fair enough.
DOING IT YOURSELF (DIY Social media)
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PROS:
The biggest argument I see around is that business owners know their business and brand, including the ābrand voiceā, better than anyone else. What is arguable though, is that the business owner is not necessarily a marketing expert or copywriter that is able to get that voice across in the best way possible.
If youāre unhappy with the content going out, or the results (or lack of results) being generated, itās on you! No other person to deal with. (This could also be a āCONā if you donāt wish to take responsibility for a poorly maintained Instagram page thatās collecting dust).
If youāre feeling productive / in the mood to do some social media marketing, you can go ahead and do whatever you want, when you want. You have full creative control and donāt need to liaison with anyone or go through a third party to get your Facebook Ad idea up and running.
Itās always good to learn new things! Doing your own socials and picking up new skills and knowledge that comes with that is always a positive.
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CONS:
You dabble in social media (you had to do it to help get your businessā marketing started), but itās not something you excel in. You know your business would be better served with an expert or specialist on board.
Maybe youāve had no experience in the area of social media marketing. It can be overwhelming, you donāt know where to start and/or you donāt know how to level up your game. Which leads me toā¦
TIME. It takes time to learn the skills, tools, and keep up to date with ever-evolving updates and changes to platforms. It takes time to plan to and execute strategies, create and curate content, research your audience, competitors and ideas. Social media marketing is so much more than just slapping a photo on your businessā page, adding a hashtag, and hoping hundreds of customers come bursting through your door. Of course, anyone can learn anything if they put the time and effort in. But thatās just it: it takes time and effort. Something many business owners just donāt have.
And last but not least, a āCONā to doing your businessā social media yourself, is that youāre already juggling everything else that comes with running a business. Social media is just one more thing to add to the list.
So there are many variables to consider when deciding if hiring a social media manager is the right choice for your business. At the end of the day, the most important thing is that your social media is getting the time and attention it deserves. Hopefully I may also have uncovered and demystified some of the things a social media manager actually does!
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