17/08/2022
𝟓 𝐌𝐨𝐬𝐭 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐄𝐦𝐚𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐟𝐨𝐫 𝐄𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞
1. Personalize Emails
Personalized content matters more in email marketing now than ever before.
Though readers still like seeing their name at the top of the message, you will lose their attention
if you're not providing them with content they actually want to engage with.
2. Send at the Right Time
You should test the time that works best for your audience. For instance, did you know that the best time to send an email is
between 6 and 8 am, or from 8 pm to midnight? How about the days with the highest open rates?
We have a solution that delivers relevant content at the right time for each customer.
It's called automated personalized triggers.
3. Optimize for Mobile
You're missing a huge opportunity if you're not optimizing for mobile. Mobile devices account for up to 77% of email opens.
Additionally, integrating calls to action that open it directly to your eCommerce store is especially helpful for smartphone users.
This makes it far easier for customers to shop there than on a mobile browser.
4. Give Stuff Away
This may sound counter-intuitive, but giving free stuff away, you can make more money.
If customers know that you give away prizes or gifts, your open rates will skyrocket.
There is a chance customers can see something else they're interested in purchasing.
5. Segment Your Audience
You really need to start segmenting, if you want to increase your open and click-through rates while providing your audience with the best content for them.
These strategies have the potential to skyrocket your sales and level up your repeat buyer's performance.
But, it can be challenging to put the right mix of strategies so I recommend you get an email marketing executive or contact us here: www.calendly.com/edzmedia
Here at EmailWriteUp we specialize in high converting email campaigns and automation, tailor fit to your specific ecommerce store.
So don't delay, consult with us today! www.calendly.com/edzmedia