16/09/2023
Whiteboard animations boost memory recall by 15% compared to traditional talking videos, making them a powerful tool for explainers and sales pitches. This was evident in a study conducted in 2012 by Dr. Wiseman. He took a video of himself talking and created a whiteboard animation version using exactly the same audio. After testing viewers' memory post-viewing one of the two formats, he discovered a significant difference in retention. Overall, there was a 15% rise in recall across the memory questions for those who had watched the scribe video. He commented on the results, saying:
“Anyone involved in education or research will know that is absolutely massive. Normally you have to work incredibly hard to get 5%, maybe 10% increase in any kind of behavioural measure like that. Simply by animation you're seeing a 15% increase.”
Understanding the profound impact of whiteboard animations, Scribe Ads Studios is your go-to solution for high-quality whiteboard videos. We not only ensure effective and engaging content but also offer these services at an extremely affordable price. Take advantage of this impactful medium and let us help your message resonate and stay memorable. Reach out to Scribe Ads Studios today!"
