Carmela's Digicopy

31/03/2022

After an ad campaign is launched, we always want to know if we’re hitting the right Key Performance Indicators (KPI’s) or in short: “Getting Highly Qualified leads from our Ads” in a week.

Especially if we’re dealing with the real estate niche, which is very different from Ecommerce (Ecom).

We need to first take note that in Ecommerce, high ticket items are priced around PHP30k+, if you’re in the Philippines.

While in Real Estate, a high-end property price goes up to PHP20M or more.

𝗦𝗼 𝘄𝗵𝗮𝘁 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗔𝗰𝘁𝘂𝗮𝗹 𝗕𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸𝘀 i𝗻 𝗥𝗲𝗮𝗹 𝗘𝘀𝘁𝗮𝘁𝗲 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗮𝗱𝘀, 𝘀𝗼 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗴𝗲𝘁 𝗮 𝘀𝘁𝗲𝗮𝗱𝘆 𝗳𝗹𝗼𝘄 𝗼𝗳 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗵𝗶𝗴𝗵-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗹𝗲𝗮𝗱𝘀?

✅ Cost per Message - You need to atleast get a cost of 10 to 20 PHP per message for low and midrange properties and 50 to 100 PHP for high-end properties. And that’s only when you’re targeting the Philippine location.

✅ Number of Replies - You should have at least 10 good message exchanges between the agents and the lead. And in this message exchange, the reply should be very warm for the messaging exchange to count towards 10.

✅ Frequency - This should be below 2. When frequency goes up, it could mean the ad is uninteresting to your leads. A higher frequency also means a higher CPM.

✅ Quality of Message - arguably this is the most important. As mentioned in #2, the exchange should be warm. What is warm then? Well, they ask about the property's details - the area, the view of the unit, what's nearby, etc. and NOT just the TCP and computation. If investors, they ask about the possible rental yield of the property.

✅ Number of Qualified Appointments - in one week, let's say you get 200 leads and it only costs 3 PHP per message but at the end of the day, you only got 1 appointment, and that 1 appointment is not even qualified. This means your targeting needs work.

So, those are just some of the most important benchmarks when doing Facebook Ads for Real Estate.

Want to know more?
Just send me a DM 📲

10/11/2021

RECOMMENDATIONS WHEN MAKING AD CREATIVES AND COPY

There are a lot of things to consider when making your ad creatives and copy for real estate properties.

I know that a lot of real estate agents use the typical property picture and ad content for their campaigns across all platforms.

They normally go for the basic ad picture containing the floor plan, and unit location, and the super detailed ad content with no unique selling position identified.

I know that most of the time, these might typically work on your referrals, but not on a whole varied audience on Facebook.

It's quite different and here's why:

1. Always remember, the picture you use is going to be one of your weapons.

Imagine it can give you 7-9 figures in sales. So, be sophisticated with the picture you're going to use. Again, it has to fit your target market. Focus on its unique selling position and highlight that in your picture.

2. It is Important to:
- use bullet points
- find and use the BEST PICTURE that makes them want to invest in the property

3. Your ad copy will play an important role in whom you reach.

Imagine targeting parents but your ad copy is for investment. Rest assured that it won't be a good fit.

It's better to highlight in your copy that it is:

Ex. “5 mins away from UP Diliman. If you plan to send your kids to this school, send us a message.”

4. Don't Copy paste long text for your ad content/copy
and STOP Putting ALL pictures with the turnover unit and vicinity map including all the information.

This is if you want to get quality leads and more sales.

5. Avoid misleading offers.

If it's pricey, don't say in your copy that it is cheap just to lessen the unqualified leads that you get.

Well, that's basically a small part of making an effective facebook ad creatives and copy to get quality leads and sales for your real estate business!

If you want to know more, I'm just one chat away.

03/11/2021

𝐃𝐄𝐅𝐈𝐍𝐈𝐍𝐆 𝐘𝐎𝐔𝐑 𝐓𝐀𝐑𝐆𝐄𝐓 𝐌𝐀𝐑𝐊𝐄𝐓

A lot of real estate agents nowadays have been struggling on finding the perfect target market for their Facebook ads campaign.

They always get unqualified leads or bogus leads straight in their page inbox.

𝗕𝘂𝘁 𝘄𝗵𝘆 𝗱𝗼𝗲𝘀 𝘁𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻?

Well, if you don’t know your target market before running a campaign, it will be a potential problem resulting in getting unqualified leads and no sales.

It is really important to know them before you start running ads to avoid wasting your time and your money.

Just try visualizing your market and jotting down everything you know about them on paper.

Defining your market is one of the best ways to hit them right away.

And here are some basic pointers to take note of for you to be able to hit the right target market on Facebook:

✅Age bracket
✅Target Cities
✅Genders
✅Interests
✅Job Titles
✅Degree
✅Location
✅Differentiators
✅Geographical Relevance

While it does feel overwhelming to define your target market using these pointers, it always pays off when you're getting qualified leads.

Defining them before running your ads is worth it especially if in the end, you can talk to potential clients who can afford the properties you're selling minus the cost in ads.

Now that we've covered all of that...

Are you now ready to define your target market?

If not yet, I'm always available to help.

📲 Just hit me a DM.

25/09/2021

Congrats to my client for closing 9.9M++ in sales!!

Hardwork and consistency is the 🔑🔑🔑

More sales to come!! 🙏🙏

Thank you for choosing Carmela’s Digicopy for you Real Estate Digital Marketing! ❤️

08/09/2021

PROS and CONS of using Facebook Ads for Real Estate

So if you're wondering what the PROS and CONS are when you use Facebook Ads to promote the properties you're selling, then this post is just for you.

There are always advantages and disadvantages when we promote something on Facebook.

And when it comes to real estate, it is no exception from these so-called PROS and CONS.

So what are they, you ask?

PROS:
✅ No more cold-calling
✅ Able to target your ideal client/s
✅ Generate leads while you sleep
✅ Talk to your ideal clients directly
✅ Get a full commission from your sold property
✅ Build a massive network fast

While the CONS are:

❌ You pay for leads whether you close them or not
❌ You have to talk to a lot of people to qualify them

But as far as CONS go, I believe that it does not overshadow the PROS on investing in something that will give you long-term success.

So if you're afraid to start investing in Facebook Ads right now because of the disadvantages, I honestly believe you're in the wrong industry.

If not now, when?

02/09/2021

Are you a real estate agent that has spent a lot of money advertising on Facebook with little ROI?

Have you tried boost posting and getting unqualified leads left and right?

If your answer to both of the questions above is a Yes, then you might need to change your strategy.

Facebook ads for real estate is an effective way to generate leads, and no I'm not referring to boost posting.

Do you know that the average person spends 58 minutes per day on Facebook?

This gives you enough time to show your Facebook ads for real estate to the right audience on Facebook and that involves using the Ads Manager.

What's the difference between Boost Post and Facebook Ads?

It largely depends on your social media marketing goals.

Each format tends to encourage different outcomes.

Facebook ads tend to have a bigger immediate impact and translate directly to campaign goals, like lead captures, app installations, and sales.

On certain campaigns, the added functionality of Facebook ads might make them a better fit for your campaign.

Meanwhile, boosted posts tend to improve your brand’s social media engagement metrics and overall social presence.

For specific campaigns, the decision between an ad and a boosted post will come down to long-term vs. short-term outcomes for your real estate business.

So, if you ask me what would be the best strategy for your real estate business?

I would definitely recommend Facebook Ads because it will give you more quality leads that will lead to more sales!

Hope it helps!

14/10/2020