25/08/2022
๐๐ฌ ๐ข๐ญ ๐๐ ๐ญ๐จ ๐๐๐ข๐ญ ๐ฆ๐ฒ ๐๐๐ฌ?
Your Facebook advertising campaign is succeeding well. It generates revenue, and you are profitable.
You noticed there is a typographical error in your ad.
You then make a decision to edit. Then your ad set returns to the learning phase, everything falls apart. ๐คฏ
โ๐ผ ๐ค๐๐๐ก ๐ก๐ ๐๐๐๐ก ๐๐ก. ๐๐๐๐ ๐กโ๐๐ ๐๐๐ ๐๐ก ๐๐ฆ ๐๐๐๐๐ , ๐๐๐๐๐๐๐ก๐ , ๐๐๐ ๐ โ๐๐๐๐ ? ๐ป๐๐ค ๐๐๐๐ข๐ก ๐๐ฆ ๐๐๐ก๐โ
I got this question from a friend recently, and I would like to share the same with you.
As much as possible, you ๐๐๐๐๐๐ ๐๐๐ edit your ads, ad sets, or campaigns, as this will reset your learning phase.
But what is actually considered an edit?
Facebook classifies almost all modifications you make to your ads, ad sets, or campaigns as "๐๐ข๐ ๐ง๐ข๐๐ข๐๐๐ง๐ญ ๐๐๐ข๐ญ๐ฌ"; these are adjustments that start the learning phase of the ad set from scratch.
This occurs because these kinds of adjustments drastically alter the algorithm, adding additional factors for Facebook to take into account and ultimately altering the algorithm's course. The learning on these ads, ad sets, and campaigns is restarted as a result.
This happens only if your edit falls under Significant Edits.
๐๐จ๐ฐ ๐๐๐ง ๐ ๐ค๐๐๐ฉ ๐ข๐ง ๐ฆ๐ข๐ง๐ ๐ฐ๐ก๐๐ญ ๐ ๐๐ข๐ ๐ง๐ข๐๐ข๐๐๐ง๐ญ ๐๐๐ข๐ญ ๐ข๐ฌ?
Ask yourself, "Will this edit impact ๐ฐ๐ก๐๐ง (schedule) my ads are displayed, ๐ฐ๐ก๐จ๐ฆ they are shown to (audience/placements), or ๐ฐ๐ก๐๐ญ they will display (Creative)?โ when determining whether an edit will restart the learning phase.
If any of those apply to your edit, Facebook will classify it as a Significant Edit, so try to stay clear of it.
I created a column below that you can save where I classified whether an edit is considered a ๐ฌ๐ข๐ ๐ง๐ข๐๐ข๐๐๐ง๐ญ ๐จ๐ซ ๐ง๐จ๐ง-๐ฌ๐ข๐ ๐ง๐ข๐๐ข๐๐๐ง๐ญ ๐๐๐ข๐ญ.
This implies that you can make those edits at any moment without risk to the learning phase.
Do you have any more advice for making edits and avoiding the learning phase?
If you have questions about Facebook ads, feel free to shoot me a message. I can answer them on my next posts too! ๐
๐.๐. ๐๐ซ๐ ๐ฒ๐จ๐ฎ ๐ ๐๐๐ ๐๐๐จ๐ฆ๐ฆ๐๐ซ๐๐ ๐๐ซ๐๐ง๐ ๐ญ๐ก๐๐ญโ๐ฌ ๐๐ฎ๐ซ๐ซ๐๐ง๐ญ๐ฅ๐ฒ ๐ ๐๐ง๐๐ซ๐๐ญ๐ข๐ง๐ ๐๐๐ญ๐ฐ๐๐๐ง $๐๐๐-$๐๐๐ ๐๐ง๐ ๐ข๐ฌ ๐ฅ๐จ๐จ๐ค๐ข๐ง๐ ๐๐จ๐ซ ๐ ๐
๐๐๐๐๐จ๐จ๐ค ๐๐๐ฌ ๐๐ ๐๐ง๐๐ฒ ๐ญ๐จ ๐ก๐๐ฅ๐ฉ ๐ฒ๐จ๐ฎ ๐ ๐๐ง๐๐ซ๐๐ญ๐ ๐๐ง ๐๐๐๐ข๐ญ๐ข๐จ๐ง๐๐ฅ $๐๐๐/๐ฆ๐จ๐ง๐ญ๐ก ๐ข๐ง ๐ซ๐๐ฏ๐๐ง๐ฎ๐?
Click here to apply for a free strategy call with me, and my team, to see if we're a good fit to work together: https://calendly.com/fbads-vincentleovaldez