Havas Media Ortega

13/07/2025

📢 𝗔𝗯𝘀𝗼𝗹𝘂𝘁𝗲 𝗙𝗿𝗲𝗲𝗱𝗼𝗺 𝗼𝗿 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗹𝗲 𝗟𝗶𝗯𝗲𝗿𝘁𝘆?

💡 88% of Filipino Prosumers say they are deeply attached to individual freedom as a core value. That figure is higher than the global average.

↗️ In turbulent times, freedom remains non-negotiable. But what we are seeing is an evolution – 𝗮 𝘀𝗵𝗶𝗳𝘁 𝘁𝗼𝘄𝗮𝗿𝗱 𝗳𝗿𝗲𝗲𝗱𝗼𝗺 𝘄𝗶𝘁𝗵 𝗲𝗺𝗽𝗮𝘁𝗵𝘆, 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆, 𝗮𝗻𝗱 𝗻𝗲𝗰𝗲𝘀𝘀𝗮𝗿𝘆 𝗯𝗼𝘂𝗻𝗱𝗮𝗿𝗶𝗲𝘀.

👉 𝙁𝙧𝙚𝙚𝙙𝙤𝙢 𝙙𝙤𝙚𝙨 𝙣𝙤𝙩 𝙢𝙚𝙖𝙣 𝙩𝙝𝙚 𝙖𝙗𝙨𝙚𝙣𝙘𝙚 𝙤𝙛 𝙧𝙪𝙡𝙚𝙨. 𝙄𝙩 𝙢𝙚𝙖𝙣𝙨 𝙩𝙝𝙚 𝙥𝙧𝙚𝙨𝙚𝙣𝙘𝙚 𝙤𝙛 𝙙𝙞𝙜𝙣𝙞𝙩𝙮, 𝙚𝙦𝙪𝙖𝙡𝙞𝙩𝙮, 𝙖𝙣𝙙 𝙘𝙝𝙤𝙞𝙘𝙚 – 𝙖𝙣𝙘𝙝𝙤𝙧𝙚𝙙 𝙞𝙣 𝙩𝙝𝙚 𝙬𝙚𝙡𝙡-𝙗𝙚𝙞𝙣𝙜 𝙤𝙛 𝙖𝙡𝙡.

✊ Let us champion a freedom that uplifts, not divides.

🚨 are standing at a crossroads – torn between the pull of strong and the push for personal in a time of global .

📥 Want to know where they are headed next? Click here to get your copy of HAVAS Ortega’s eye-opening white paper: “Freedom vs. Authoritarianism” ➡️ https://lnkd.in/gRdE6SQ5

06/07/2025

🔥 𝗘𝗮𝗿𝗻𝗲𝗱 𝗧𝗿𝘂𝘀𝘁 𝗼𝗿 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗲𝗱 𝗟𝗶𝗲𝘀?

📉 𝙏𝙧𝙪𝙨𝙩 𝙞𝙨 𝙙𝙞𝙨𝙖𝙥𝙥𝙚𝙖𝙧𝙞𝙣𝙜 – 𝙖𝙣𝙙 𝙞𝙩 𝙨𝙝𝙤𝙪𝙡𝙙 𝙖𝙡𝙖𝙧𝙢 𝙪𝙨.

71% of Filipino Prosumers believe that trust is now a rare commodity -- as hard to find as a ₱1,000 bill on EDSA during rush hour.

In a world flooded by manipulated narratives, hashtag , and hashtag , it is no wonder that hashtag has eroded across all layers of society.

But here is the truth: Without trust, nothing functions -- not markets and commerce, not governance, not communities.

As business leaders, marketers, policymakers, and citizens, we must ask: 𝙒𝙝𝙖𝙩 𝙖𝙧𝙚 𝙬𝙚 𝙙𝙤𝙞𝙣𝙜 𝙩𝙤 𝙚𝙖𝙧𝙣 𝙩𝙧𝙪𝙨𝙩? 𝙉𝙤𝙩 𝙙𝙚𝙢𝙖𝙣𝙙 𝙞𝙩. 𝙉𝙤𝙩 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙚 𝙞𝙩. 𝘽𝙪𝙩 𝙚𝙖𝙧𝙣 𝙞𝙩.

🚨 Filipino Prosumers are standing at a crossroads – torn between the pull of strong hashtag and the push for personal freedom in a time of global hashtag .

📥 Want to know where they are headed next? Click here to get your copy of HAVAS Ortega’s eye-opening white paper: “Freedom vs. Authoritarianism” ➡️ https://lnkd.in/gRdE6SQ5

09/06/2025

🧠 𝗙𝗶𝗹𝗶𝗽𝗶𝗻𝗼 𝗚𝗲𝗻 𝗭𝘀 𝗱𝗼 𝗻𝗼𝘁 𝘄𝗮𝗻𝘁 𝘆𝗼𝘂𝗿 𝘀𝗮𝗳𝗲, 𝗰𝗼𝗿𝗽𝗰𝗼𝗺𝗺-𝗮𝗽𝗽𝗿𝗼𝘃𝗲𝗱 𝗮𝗻𝘀𝘄𝗲𝗿; 𝘁𝗵𝗲𝘆 𝘄𝗮𝗻𝘁 𝘆𝗼𝘂𝗿 *𝗿𝗲𝗮𝗹* 𝗮𝗻𝘀𝘄𝗲𝗿.

🗣️ 54% of Filipino Gen Zs are willing to take a public stand on issues.
🛍️ 66% respect brands that do the same -- even if their stance differs.
🫂 And a staggering 83% say brands must have diverse leadership and dedicated DEI experts.

⚖️ 𝗧𝗵𝗲 𝗲𝗿𝗮 𝗼𝗳 “𝗻𝗲𝘂𝘁𝗿𝗮𝗹 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴” 𝗶𝘀 𝗼𝘃𝗲𝗿.

🚨 Gen Zs believe that companies, like people, must pick a side.
⚡ And if you pick “safe,” they will assume you picked “status quo.”

🤐 𝗦𝗶𝗹𝗲𝗻𝗰𝗲 𝗶𝘀 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰.
🚩 𝗜𝘁’𝘀 𝗮 𝗿𝗲𝗱 𝗳𝗹𝗮𝗴. 🚩

📄 Want to know more about the Filipino Gen Z’s and how they are reshaping the marketing, advertising, and business world? Read our white paper. Click on to https://lnkd.in/gj-eUx8F

29/05/2025

🔥 𝗜𝘀 𝘆𝗼𝘂𝗿 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝘁𝗲𝗮𝗺 𝘁𝗿𝘂𝘀𝘁𝘄𝗼𝗿𝘁𝗵𝘆?

👆 40% of Filipino Prosumers consider company leaders and employees as the most reliable sources of brand truth.

🚨 Your C-suite officers and directors could become your brand’s biggest asset – or its biggest liability.

🫵 𝗬𝗼𝘂 𝗰𝗵𝗼𝗼𝘀𝗲.

Learn more from our latest Prosumer Report on Trust. Head to https://lnkd.in/gCMX7QFU for a copy.

15/05/2025

❌ 𝗜𝘀 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗳𝗮𝘁𝗶𝗴𝘂𝗲 𝘂𝗽𝗼𝗻 𝘂𝘀?

💡 Only 4% of Filipino Prosumers trust celebrities and influencers to tell brand truths – down from 18% in 2018.

🤐 This begs the question: Is influencer fatigue upon us?

🚨 For brands planning to use influencers, credibility matters now more than ever.

🔬 Learn more from our latest Prosumer Report on Trust. Head to https://lnkd.in/gCMX7QFU for a copy.

07/05/2025

🚨 𝗧𝗿𝘂𝘀𝘁 𝗜𝘀 𝗗𝗲𝗮𝗱. 𝗟𝗼𝗻𝗴 𝗟𝗶𝘃𝗲 𝗧𝗿𝘂𝘀𝘁!

Nearly 3 out of 4 Filipino Prosumers believe trust is evaporating. Yet 93% still say trust is key to the progress of society.

⚡ A new paradigm of trust is emerging. Beyond emotional connection, familiarity, and similarity, the new paradigm of trust will be built on 📃data, 💡 evidence, and 🧠 rational thinking.

Learn more from our latest Prosumer Report on Trust. Head to https://lnkd.in/gCMX7QFU for a copy.

27/04/2025

🚨 The Hustle Culture is Dead. Long Live the Vibe Check!

🍃 For Filipino Gen Zs, success is not climbing the career ladder and reaching the top at all costs. It is about waking up without dread.

It is purpose > prestige.
Meaning > money.
Mental health > medals and accolades.

They are not lazy. They are intentional.

No longer will they settle for jobs that do not feed their soul – even if it feeds their bank accounts.

👉 Employers and bosses, the message is clear: If you still believe in the hustle culture, where recognition and tangible rewards are paramount, you are not just outdated – you are on the verge of irrelevance.

📄 Want to know more about the Filipino Gen Z’s and how they are reshaping the marketing, advertising, and business world? Read our white paper. Click on to https://lnkd.in/gj-eUx8F

Havas Ortega

24/03/2025

We’re feeling SEEN and beyond excited 😍 to be recognized by one of the most prestigious shows in the region!

has been shortlisted at the Spikes Asia Awards 2025! 🚀 This movement, in collaboration with , is all about amplifying the voices of women entrepreneurs. At the heart of the campaign is the custom typeface KITA, inspired by the elegance of the Filipiniana butterfly sleeves, symbolizing the strength of Filipino women. We hope this recognition helps raise awareness about the powerful impact women have in business and inspires even more companies to join our cause.

24/03/2025

Celebrating the power of at the Araw Values Awards 2025! 🏆✨ We’re proud to bring home 3 Silver Awards, 5 Bronze Awards, and 1 Certificate of Merit! Grateful to our clients for the collaboration🎉

19/03/2025

KITA kami on BNC’s Trade Talks with Mai Rodriguez!

The Kita Initiative is a project with SPARK Philippines and the Quezon City Government that aims to turn visibility into opportunity for women-run businesses. Because when women succeed, we all do.

Kita, is the first-ever typeface design for Filipina entrepreneurs to make their business impossible to ignore and their impact undeniable.

Join the Kita Initiative and use font to mark your business as proudly women-led. Download Kita for free here: https://www.thekitainitiative.com/

https://www.youtube.com/live/m16ZyIJNzH4?si=Ij64loTdI9x2SiKb

March 18, 2025 EpisodeJoin "Trade Talks" with Mai Rodriguez. From mastering the economy and growing your business to the latest tech and the lifestyle of the...

18/03/2025

IN THE NEWS: is on ANC! Maica Teves of SPARK! Philippines and Iea Nepomuceno of Havas Ortega talks about the impact of women in business and the things they need to succeed.

The KITA Initiative believes visibility is opportunity for women entrepreneurs. So we designed a font that is a testament to their grit and grace. First used in a number of store signages to help women reclaim their space, then on a website where anybody can generate designs and download the font for free, and now KITA is on Canva—to help more and more women make their businesses seen!

This is only the beginning of a movement to help uplift women in business.
When you see her, support her. Download the font for free: www.thekitainitiative.com
The Kita Initiative
KITA is a font. And so much more. It’s a mission: for women entrepreneurs to be seen, to be heard, and to grow.

https://www.youtube.com/live/Hxsbr-tgPLE?si=Bh1FtcepTjxD8RjZ

Subscribe to the ABS-CBN News channel! - http://bit.ly/TheABSCBNNewsWatch full episodes on iWantTFC for FREE here:http://iwanttfc.comVisit our website at htt...

10/02/2025

Join us for an insightful panel discussion exploring the transformative power of data in shaping the future of research, media, and creativity.

Our esteemed panelists will delve into:
✨How data-driven strategies are revolutionizing media and communication.
✨The crucial role of research and analytics in crafting compelling campaigns and narratives.
✨Combating misinformation and disinformation with credible data and comprehensive analysis.

Meet our distinguished panelists:
✨Phil Tiongson, Data Science Director and Head of MX, HAVAS Ortega
✨Chill Lampano, Senior Manager for Business Analytics and Research, Cignal TV
✨Jonas delos Reyes, First Vice President, Metrobank
✨Ana Pista, Founder and CEO, Ardent Communication
Moderated by: Kate Delos Reyes, Beacon Care and Educator at UP Manila

Don't miss this opportunity to gain valuable insights from industry leaders.

Mark your calendars!
Date: February 19 Time: 1 PM - 4 PM
Venue: CMC Auditorium, Plaridel Hall, UP Diliman

This event is free and open to the public.
Register now: https://bit.ly/2025Conversations