PublicityAsia

22/03/2026

03/03/2026

Part of an driver’s career is traveling across the world over the course of nine months. Given this, it’s a must that they get to pack light and efficient.

But how do they pull this off? Let’s learn more from reigning F1 World Champion 👀

Read more here: https://thegame.ph/lifestyle/off-the-court/here-are-lando-norris-4-tumi-essentials-as-an-f1-star-on-the-go/

02/03/2026

TUMI refreshes Alpha bags to target younger professionals

The updated collection was recently unveiled at a launch event in Manila, featuring sleeker designs and added functionality aimed at younger, mobile professionals.

Story link in the comments.

02/03/2026

Smart Communications closed 2025 with a 5% revenue increase in the fourth quarter, posting a 5% increase in fourth-quarter revenues compared to the previous quarter.

According to the company, higher Average Revenue Per User (ARPU) drove the Q4 turnaround, with Smart Prepaid up 5% and mass-market brand TNT rising 3% sequentially.

Subscriber growth also improved, with 606,079 net additions and churn holding at 2.5% by year-end.

Network expansion and 5G adoption further supported Smart’s performance.

“Our 2025 results reflect solid progress in strengthening customer value while sustaining investments in network quality. We exited the year with improving momentum, positioning Smart for more sustainable growth moving forward," Smart FVP and co-officer-in-charge Lloyd R. Manaloto said.

By the end of 2025, 11.2 million devices were connected to Smart’s 5G network, a 35% year-on-year increase.

Smart also earned Ookla’s ‘Best Mobile Latency’ recognition for improved network responsiveness.

“As 5G adoption continues to scale, our focus remains on delivering reliable, high-quality connectivity for Filipinos while supporting the country’s growing digital economy,” Smart FVP and co-officer-in-charge Marjorie C. Garrovillo said.

02/03/2026

TUMI reintroduces its iconic Alpha Collection, designed to suit any style — perfect for festival hopping or traveling in style to your next big concert.

25/02/2026

unveiled the latest evolution of its iconic Collection at an exclusive event held at Monarch Manila feat. a bold yet refined expression of modern travel and everyday performance.

Designed for a new generation of movers, creators, and multi-hyphenates, the Alpha Collection redefines versatility through streamlined aesthetics, innovative features, and durability.

The unveiling was an immersive walkthrough experience, thoughtfully curated into four distinct zones that showcased the evolution, styling versatility, technical strength, and global campaign behind Alpha.

Zone 1. The Alpha Evolution

The journey began with a retrospective display tracing the Alpha’s progression through the years — a testament to TUMI’s continuous innovation.

Guests explored how each generation refined silhouette, structure, and functionality while staying true to the DNA that made Alpha a global icon.

From subtle design enhancements to advanced organizational systems, the evolution zone demonstrated how Alpha has adapted to the needs of modern professionals without compromising its identity.

The newest iteration presents a sleeker profile with cleaner lines, embodying a
modern take that resonates with today’s younger audience. While intentionally
understated, the collection makes a confident statement: true sophistication lies in intelligent design.

Zone 2. The Styling Zone

Designed for Every Lifestyle At the heart of the event was The Styling Zone, reinforcing that Alpha is not confined to one setting or profession. Whether navigating boardrooms, airports, campus corridors, or creative studios, Alpha seamlessly integrates into diverse lifestyles.

Styled across various real-world scenarios, the display emphasized the collection’s versatility — from structured brief packs for corporate professionals to streamlined backpacks for entrepreneurs and digital natives. Expansion features, thoughtfully placed compartments, and dedicated technology integration showcased how the bags adapt to the demands of fast-paced careers.

The message was clear: Alpha is designed for busy lives. It is not just a travel bag; it is a daily companion engineered for effortless efficiency.

Zone 3. Engineered for Durability

A defining highlight of the experience was the durability testing zone, where guests witnessed firsthand the resilience behind Alpha’s signature materials.

At the forefront is TUMI’s renowned FXT® Ballistic Nylon — a fabric synonymous with strength, longevity, and performance.

Through live demonstrations and interactive displays, the zone illustrated abrasion resistance, structural integrity, and the meticulous craftsmanship embedded in every stitch. Reinforced handles, heavy-duty zippers, and precisely engineered compartments reflected the brand’s commitment to products that withstand the rigors of constant movement.

In an era of disposable fashion, Alpha stands as a long-term investment — built not just to accompany journeys, but to endure them.

Zone 4. The Lando Norris Campaign

The experience concluded with the global campaign featuring F1 Champion Lando Norris, whose dynamic lifestyle mirrors the spirit of Alpha. The campaign imagery underscored speed, precision, and performance — qualities shared between elite motorsport and modern travel.

Norris embodies the younger generation’s drive: ambitious, globally mobile, and always on the move. The partnership reinforces Alpha’s relevance for individuals who demand efficiency without sacrificing style.

Elevating today’s journey, the Alpha Collection continues to exemplify TUMI’s design philosophy — sleek, modern, and purposeful. With streamlined pockets, intuitive organization, expansion capabilities, and seamless technology integration, each piece is engineered to simplify movement while elevating presentation.

While intentionally understated in aesthetic, Alpha delivers impact through
performance. It is a refined solution for those who value precision and practicality, wrapped in a contemporary silhouette that transitions effortlessly from work to travel.

The unveiling marks a new chapter for Alpha in the Philippines, introducing a collection built not just for where you are going, but for how you move through the world.

Founded in 1975, TUMI is a leading international brand of premium travel, business, and lifestyle accessories, committed to superior quality, design excellence, and technical innovation.

Check out the latest Alpha collection at | https://www.tumi.ph

16/02/2026

Kyoto does not reward excess. It never has.
Yet many of the international hotel chains that dominate the city continue to behave as if scale, spectacle, and brand bravado are the ultimate markers of luxury.
Read the full story in the comments section.

08/02/2026

When you think of South Korean A-listers, Song Joong-ki is a name that instantly stands out. From global hits like “Descendants of the Sun,” “Vincenzo,” and “Reborn Rich,” he has cemented his status as one of Korea’s most bankable and beloved stars.

Read our story on his first-ever live appearance in the Philippines, presented by IAM Worldwide — a Philippine-based health and wellness brand known for bringing global celebrities closer to Filipino fans through exclusive events and campaigns.

05/02/2026

Go behind-the-scenes with for the all new

Visit https://www.tumi.ph/ for more ✈️

26/01/2026

International travel, lifestyle, and accessories brand TUMI just unveiled the next generation of the collection, embodying a revitalized expression of its design DNA: sleek, precise, and intentionally understated to complement modern movement via Metro.Style

They embody a revitalized expression of the Alpha collection: sleek, precise, and intentionally understated to complement modern movement.