08/12/2024
In 2022, we collaborated with Porch Coffee, a Clark-based coffee shop, to craft their brand identity. Located in a historic barnhouse built in 1904 along the Parade Grounds, the identity takes inspiration from the American and Filipino architectural elements. 🏠 Rooted in nostalgia, the design is welcoming and familiar, evoking the ease and comfort of childhood. 🍃
The brand draws inspiration from vintage Americana packaging, spring garden hues, and nostalgic picnic scenes. 🧺 Influenced by the openness of the field—the sky, light, shadows, and grass—it captures a warm, unpretentious charm.
Community is also an integral part of the brand. From illustrations that depict everyday people enjoying the wide open field to constant collaborations with other brands, Porch stays true to its identity as a community gathering space. 🪁
👈 Swipe left to see how we brought the brand to life or view the full project here: https://and-a-half.ph/porch/
Project Team
Petra Gana
Benjamin Abesamis
Tim Lopez