02/11/2022
Make no assumptions about where your target audience spends their online time.
If you're trying to reach Generation Z, your instincts may tell you to avoid Facebook in favor of Instagram and TikTok. However, data show that nearly a quarter of Facebook users are between the ages of 18 and 24.
When selling to baby boomers, social media may not appear to be a top priority. However, it should be. Facebook and Pinterest are the most popular social networks among baby boomers. Adults over the age of 65 are Facebook's fastest growing demographic.
Perhaps you believe TikTok marketing is not a good fit for your company. However, even well-known brands with audiences well beyond Generation Z are experimenting with this platform.
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