03/01/2026
When the city gets too expensive for real estate investment, the trick is to find a town with potential energy moving in.
One real estate theory uses a "cheat sheet" in determining a neighborhood's future growth and rising property values.
The "Starbucks Effect".
If a Starbucks opens in a town outside the city, they have already done the "homework" for you, confirming the area has high disposable income and growth potential.
While a coffee shop cannot be the sole consideration when buying property, it confirms that a major corporation with billion-dollar data sets has bet on that specific location's future. Starbucks’ real estate team analyzes foot traffic, household income, and population projections. Buying property within a few kilometer radius will more likely have an upward curve of appreciation.