26/05/2026
Unpopular opinion: most B2B marketers are optimizing the wrong thing. đ
They obsess over creative. They AB test button colors. They argue about ad copy.
Meanwhile the real ROAS killers go untouched:
â No lead scoring model
â 48-hour response time to new leads
â No server-side tracking (losing 20â35% of conversion data)
â Sending ad traffic to the homepage
â No intent signal workflows
Fix the system first. Then scale the spend.
We built a 28-step checklist covering every automation framework and ad strategy I use to get clients to 3Ă ROAS â consistently.
It covers:
⌠ICP & audience segmentation
⌠LinkedIn, Meta & Google paid strategy
⌠Automation stack (Clay, GHL, Make, Zapier)
⌠Lead nurture sequences
⌠CRO & landing page optimization
⌠Attribution & closed-loop tracking
The Ultimate B2B Lead Gen Checklist.
Free. No email required. No strings.
Comment "CHECKLIST" below and I'll send it straight to your DMs. đŻ
âťď¸ Repost if you know someone burning budget on broken systems.