John Eliks Thomas

John Eliks Thomas Thinking big? Let’s talk and make it happen.

There’s no “set-and-forget” approach when it comes to Facebook Ads.Before I hit publish on any campaign, I go through a ...
24/06/2025

There’s no “set-and-forget” approach when it comes to Facebook Ads.
Before I hit publish on any campaign, I go through a clear, battle-tested checklist that helps prevent costly mistakes.

Because results don’t just come from pressing buttons, they come from thinking ahead and setting up each campaign with intention.

These are just a few of the key checks I go through every single time.

If you’re DIY-ing your ads or working with a freelancer, use this as a benchmark.

Want a copy of this checklist for yourself?
DM me the word “CHECKLIST” and I’ll send you a free copy.

I’ve always seen Facebook Ads as more than just a platform.To me, it's a tool for freedom, for business owners, creators...
20/06/2025

I’ve always seen Facebook Ads as more than just a platform.

To me, it's a tool for freedom, for business owners, creators, and communities.

What I’m building isn’t just a skillset.
It’s a framework that allows entrepreneurs to scale with clarity, confidence, and consistency.

I want to be the partner they can trust to translate vision into real, profitable results.

And this is just the start. 🌱

We’ve all been there.You spent hours setting up a campaign… only to forget the most obvious thing.You boosted a post and...
15/06/2025

We’ve all been there.

You spent hours setting up a campaign… only to forget the most obvious thing.
You boosted a post and thought, “This is it.”
You didn’t set up a proper pixel. You didn’t test. You didn’t double-check.

Marketing is full of Oops moments. 😅

Here’s one of mine:
I once duplicated an ad set without updating the ad creative selection to "use existing post". Engagement is split, social proof doesn’t build, data gets scattered, ad fatigue hits faster, and Meta’s algorithm learns slower.

Your turn,

What’s one mistake you’ve made in marketing (or business) that made you facepalm?

👇 Drop it in the comments. Let’s all laugh and learn together.

“Just boost it,” they said.“It’s easy,” they said.Truth? Building profitable campaigns takes more than crossing your fin...
12/06/2025

“Just boost it,” they said.
“It’s easy,” they said.

Truth? Building profitable campaigns takes more than crossing your fingers and watching the reach go up.

A real media buyer doesn’t guess; we test, optimize, and scale with intention.

So if you’ve ever:

👉Boosted a post and got zero leads
👉 Wondered why your “interest targeting” didn’t work
👉 Or spent ₱1,000+ and saw… nothing

You’re not alone. Let’s stop hoping and start strategizing.

📩 DM “FIX MY ADS” and I’ll send you a checklist to avoid wasting ad spend.

10/06/2025

Still targeting random interests? Here’s a smarter way.

In this video, I’ll show you how I build Custom and Lookalike Audiences, and why they’re the secret to scaling Meta ads with precision.

💡 Custom Audiences let you retarget warm leads (website visitors, engagers, and even previous buyers).

🔁 Lookalikes help you find more people like them—so you’re not throwing your budget into the void.

Whether you're a coach, brand, or business owner, this one tweak can make your ads actually work.

Watch the process & see why strategy > guesswork.

🎯 Need help building one for your business? DM me “AUDIENCE” and I’ll walk you through your best starting point.

“How much should I spend on Facebook Ads?”This is one of the most common questions I get, so here’s a simple breakdown 👇...
07/06/2025

“How much should I spend on Facebook Ads?”

This is one of the most common questions I get, so here’s a simple breakdown 👇

Starting small doesn’t mean small results. It’s about testing, learning, and improving. Swipe through to see what I recommend when setting an ad budget, and why it matters.

Want a free recommendation for your business?
📩 Just DM me your goal, and I’ll help you calculate it.

New Client Onboarded! 🎉Excited to partner with a local fitness gym in Sto. Tomas City, Batangas, and we’re getting ready...
05/06/2025

New Client Onboarded! 🎉

Excited to partner with a local fitness gym in Sto. Tomas City, Batangas, and we’re getting ready to flex some serious ad muscle 💪

Looking forward to helping this gym grow its community and impact through data-driven advertising.

📩 If you're a business owner seeking to generate leads, please don't hesitate to reach out.

Boosting a post might get you more likes, but if you're after real results, such as leads or sales, it's not the right m...
03/06/2025

Boosting a post might get you more likes, but if you're after real results, such as leads or sales, it's not the right move.

🚫 It limits targeting
🚫 It’s not optimized for your goals
🚫 It wastes your budget

The solution? Run strategic campaigns through Ads Manager.

📩 DM me “REAL ADS” and I’ll send a free tip to help you fix it.

🧩 MYTH: Boosting a post is the same as running a Facebook ad.While boosting can help you get quick likes or reach, it's ...
01/06/2025

🧩 MYTH: Boosting a post is the same as running a Facebook ad.

While boosting can help you get quick likes or reach, it's not built for serious campaign goals.

If you’re aiming for results like leads, website traffic, or conversions, use Ads Manager.

Ads Manager gives you advanced targeting, optimization tools, and full campaign control.

❌ Don’t just press Boost
✅ Build real campaigns

🔍 Want help getting started with Ads Manager?
📩 DM me “START” and I’ll send you a free resource.

Video or Image Ads? 🤔 Here’s a quick guide to help you choose.🎥 Video Ads can capture attention quickly, convey more inf...
29/05/2025

Video or Image Ads? 🤔 Here’s a quick guide to help you choose.

🎥 Video Ads can capture attention quickly, convey more information in less time, and work well for retargeting or storytelling. And with tools like CapCut and Canva, editing has never been easier.

🖼️ Image Ads are still powerful when designed right. They're quick to make, easy to A/B test, and perfect for promos, quotes, or product shots.

📩 DM me “Format Help” and I’ll help you decide which suits your campaign best.

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