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GIBU GIBU® is a Full-Stack Performance Creative Agency connecting strategy, creativity, media, and performance to build brands that matter.
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The Business of Coherence®

28/09/2026

CREATIVE & INFLUENCE: Jaycé, a new local pet food brand, softly launches its product line with a distinct take on freshly produced flavor, featuring one of the lovely fur parents we know, Ms. Claudine Barreto.

The launch brings together product, personality, and influence to introduce Jaycé to the market in a warm and relatable way.

FROM CULTURE TO COMMERCE.Your brand now has a more connected path from influence to performance.GIBU PUBLICAT®, the PR, ...
22/09/2026

FROM CULTURE TO COMMERCE.

Your brand now has a more connected path from influence to performance.

GIBU PUBLICAT®, the PR, influence, and culture business unit of GIBU, is now a Certified TikTok Affiliate Partner (TAP).

Connect with the right creators, reach the right communities, and turn content into measurable impact.

A strategic conversation on how brand, culture, technology, and experience can work together to build communities that e...
18/09/2026

A strategic conversation on how brand, culture, technology, and experience can work together to build communities that extend beyond channels and turn fragmented touchpoints into sustained connection.

Join Percy Tolentino of Netopia AI for the next GIBU RAFTalks:

DESIGNING FOR BELONGING
Building Communities Across Fragmented Platforms

RSVP now.

18/09/2026

BRANDING: From the first mark to the full visual language.

GIBU built SKP’s brand identity from the ground up, translating its foundation into a considered system of form, typography, tone, and visual expression.

Nothing excessive. Nothing accidental. A brand taking shape, by design.

Full showcase soon.

18/09/2026

MEDIA & INTELLIGENCE: Consumer behavior is being rewritten by communities, subcultures, creators, platforms, and shifting social codes.

Culture Code is an ongoing exploration of the cultural forces shaping attention, affinity, consumption, and brand relevance.

We decode the communities gaining momentum.
The behaviors becoming normalized.
The conversations moving markets.
And the cultural signals brands need to see before they become mainstream.

The next competitive advantage isn’t simply knowing what people buy.
It’s understanding why culture makes them care.

GIBU PUBLICAT: CULTURE CODE
Decoding the Communities Shaping Consumer Behavior.

Airing soon.

As the creator economy matures, brands are rethinking where growth capital goes. The question is no longer just how many...
16/09/2026

As the creator economy matures, brands are rethinking where growth capital goes. The question is no longer just how many people you can reach, but how strongly your brand can influence the right audience.

Performance can capture existing demand.
Trust creates demand.

The next advantage belongs to brands that can earn belief before they ask for conversion.

When generative AI can scale ideas, automate ex*****on, and personalize at speed, what becomes our real creative advanta...
12/09/2026

When generative AI can scale ideas, automate ex*****on, and personalize at speed, what becomes our real creative advantage?

For the next RAFTalks, we’re joined by Roq Cleo, branding strategist, design thinking facilitator, innovation trainer, and founder of NuBrave Academy, for “Think Differently: Human Creativity in the Age of AI.”

A conversation on what remains distinctly human when machines can generate almost anything.

AI can generate. Humans decide what matters.

RSVP Now.

12/09/2026

CREATIVE: Gen Z and millennials are reshaping the way they approach everyday wellness. For Nutrifam Chia Seeds, we saw an opportunity to move chia beyond the usual health narrative and into a more relatable part of the modern daily routine.

Watch the campaign film. 🌱

Trust is the new media currency.Influence is moving beyond follower counts and reach toward relevance, credibility, comm...
11/09/2026

Trust is the new media currency.

Influence is moving beyond follower counts and reach toward relevance, credibility, community, and creator-audience affinity.

In our upcoming intelligence report, we explore how brands can turn micro-creators into community catalysts and build trust-driven ecosystems that move audiences from conversation to conversion.

When growing your influence, building deep trust with a key audience matters far more than expanding your overall reach.

08/09/2026

INFLUENCE: 12 years in the making. One new chapter in Malolos.

For Ribshack’s first flagship store, we turned an opening into a community moment, activating 100+ Local Bulacan KOLs and amplifying the conversation through strategic and sustainable use of media.

Because this wasn’t just about creating noise.

It was about opening a place PARA SA LAHAT.

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