PL8 Studio

02/09/2026

Developed for Virtue PH as part of its original brand work, this angel illustration explored a more expressive visual character for the identity.

The direction was ultimately not carried into implementation, but it remains part of the creative exploration behind the project.

26/08/2026

One pattern that becomes clear as brands begin to scale is that growth often exposes not a lack of creativity, but a lack of clarity.

As more branches, products, campaigns, and people begin carrying the brand, informal understanding is no longer enough. Each decision starts leaning on what already feels familiar—existing visuals, current audiences, established habits.

That is where dilution can quietly begin.
Growth does not weaken a brand. It reveals whether the brand was clear enough for more people to carry forward.

24/08/2026

Bayanihan Rice takes its identity from a distinctly Filipino idea: people coming together for a shared purpose.

That sense of community shaped the logo, illustration, color system, and packaging—building a rice brand that feels familiar, accessible, and rooted in something culturally meaningful.

Developed for the EPSI Generic Rice Brand and Packaging Label Design project.

22/08/2026

Carson's Tenders and Wings began with something personal—the brand was named after the owners’ son, Carson, who loves chicken.

The identity was created to feel youthful, distinctive, and easy to remember, with a bold visual direction developed for the brand’s launch.

Since then, Carson's has grown beyond its first Ayala Malls Centrio location.

From the PL8 Studio archive.

20/08/2026

Ah Fong Asian Cuisine was created as a dedication to the owner’s father, Ah Fong. The logo reflects the restaurant’s approachable character and Chinese culinary roots, built around familiar comfort dishes such as Crabmeat Fuyong and Yang Chow Fried Rice.

We’ve added the full project to our Behance portfolio, including the story behind the name, logo system, and application visuals.

Ah Fong Asian Cuisine is a Chinese restaurant created as a dedication to the owner’s father, Ah Fong. The logo was designed to reflect the restaurant’s approachable character and Chinese culinary roots, supporting a business built around familiar comfort ...

18/08/2026

Sharmaine’s Cakes & Pastries was built around warmth, joy, and a sense of delight that feels true to the brand.

The identity brought that character across the logo, illustrations, packaging, and supporting touchpoints—creating a visual system that feels playful, inviting, and distinctly Sharmaine’s.

An earlier project from our design archive, recently revisited and updated for the portfolio.



📸 Sharmaine's Cakes & Pastries

07/08/2026

𝗘𝗹𝗲𝘃𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝗯𝗲𝗵𝗶𝗻𝗱 𝗹𝗼𝗰𝗮𝗹𝗹𝘆 𝗺𝗮𝗱𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀.

Ginamâ was created to give greater visibility to Northern Mindanao’s local makers, producers, and entrepreneurs—and to recognize the people, skills, and stories behind what they create.

Built around the idea of 𝗲𝗺𝗽𝗼𝘄𝗲𝗿𝗶𝗻𝗴 𝗙𝗶𝗹𝗶𝗽𝗶𝗻𝗼 𝗵𝗮𝗻𝗱𝘀, the identity shaped a destination where locally made products could be presented with greater confidence, value, and pride.

Originally developed through Digital Ink Designs, Ginamâ now forms part of PL8 Studio’s portfolio of strategy-led branding work.

View the full project on Behance through the link in our bio.

12/07/2026

𝐓𝐡𝐞 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐋𝐞𝐧𝐬

A weekly perspective on the hospitality industry through the lens of experience-led branding.

Exploring the shifts in hospitality, customer experience, and brand strategy—and what they mean for businesses that aspire to be remembered.

𝗗𝗲𝗳𝗶𝗻𝗶𝗻𝗴 𝗕𝗿𝗮𝗻𝗱𝘀. 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗟𝗲𝗴𝗮𝗰𝗶𝗲𝘀.