TF Marketing

16/02/2020

💡 Biggest takeaway: It's not the best product/service that gets sold the most, but the BEST PROMOTED product/service.

How can I be successful too? It is a frequently asked question when people are confronted with the success of others. Franz Schrepf challenges us to look at ...

13/02/2020

How much should a dental clinic spend on advertising?

The first step is to know how much a single patient is worth to your business. You have to know your numbers.

📌 On average, how often do your patients go to your clinic? 📌 What’s your most sought after service?
📌 How much do they pay per treatment? How many referrals do they provide?
📌 For every 10 people who inquire, how many end up being your patient?
📌 Do you have a premium service that you can offer?

Then you need to know your goal. How much revenue do you aim for in the next 3, 6, 12 months? If you want higher profit, then you also have to invest more.

If you can answer these questions, then you’ll have an idea on how much you need to put on advertising in order to get a certain ROI.

Always remember to test first to see what works and what not before spending all of your advertising budget.

13/02/2020

One of the common mistakes that dentists do when it comes to getting more patients is that they just wait for patients to come to them. They just rely on word of mouth – which I agree is a powerful source of leads.

But, in order for a business to grow, they should also actively reach out and do some outbound marketing.

One of the easiest and cost-effective ways is through social media marketing. Almost everyone I or you know are on social media. So why not use that as leverage to grow your business?

In this digital age, if you’re not utilizing the power of social media marketing, you’re missing out a lot. Well, most people think of it as an expense. But the truth is, as long as you’re doing it right, you’re spending money to make more money.

10/02/2020

Chatbot in a nutshell.

A chatbot is like a Virtual Assistant who works for your business 24/7 on autopilot.

A chatbot can:
-qualify leads
-automate sales process
-direct people to your website
-increase engagement
-deliver your lead magnet
-nurture customers
and a lot more...

What's even more interesting is that it can send a series of messages like an email sequence...
..but with a much higher open-rate and click-through rate (70%-100%).

I believe chatbot is one of the under-utilized tools in marketing.

And if it's set-up strategically, it can really save time and improve business processes.

80% of businesses plan to use Facebook Messenger bots by 2020, so now's the time to get on board and learn how you can leverage them for your business.

04/02/2020

SEO vs Facebook Ads

If you want to sell your service/product, SEO and FB ads can definitely help you.

But if you want to get results much faster, Facebook ads is the right way to go.

04/02/2020

How can Facebook Ads impact your business growth?

Let's hear it from Gary Vaynerchuk -- one of the iconic and successful entrepreneurs today.

Ever heard of Wish? The shopping app? Wish is an app started by engineers who worked at Google on the AdWords product. They’re doing billions of dollars in s...

01/02/2020

Here's a simple guide for business owners on how to set Facebook Ad campaigns to target your ideal customers.

1. Audience Age: Let’s say you’re selling a weight loss product and your target audience is women within 19 to 50 years old.

28/01/2020

Do you want your Facebook Ads to get a lot of comments, likes, and shares? Do you want them to stop scrolling and click your link?

I'll tell you how in a bit. But first, let me share with you a story about a guy who's trying to woo a lovely lady.

This guy, Mark, is kind and well-accomplished. He really wants the lady to like him back, so he sat beside her and started telling everything about himself -- his degree, hobbies, and what he has achieved so far.

After a long monologue, he then asked the lady if she was impressed and if she'd like to go out on a date with him.

But he realized that she wasn't even paying attention. So he walked away.

The end.

So, how is this related to Facebook Advertising?

Well, it's simple. If you fail to capture the attention of your target audience, they will just scroll down and skip your ads.

Also, it's a gradual process. You should not go straight-up to your offer. You have to introduce yourself first, show them that you're someone they can trust, and hopefully turn them into clients in the end.

Okay, so here are the 4 things you need to keep in mind whenever you write a Facebook Ads copy.

1. ATTENTION

The first thing you need to do is to grab their attention. Take this seriously because your entire copy relies on it.

How do you get their attention?

Use a creative image. This is the first thing that they will see while scrolling their newsfeed. Then back it up with an interesting headline. Your headline should be concise and something that can really break the ice.

Again, this is very important because even if your ads contain the secret to immortality, they won't look into it if your headline sucks.

2. INTEREST

Now, your goal is to keep their attention. Your first few lines can make or break the deal.

Here are some suggestions:

You can ask them a short question related to your headline -- something that resonates with their current situation or something that they agree with. You can also tell a story (like what I did a while ago). Tap to their curious brain and make them want to know more.

This should make your target audience continue reading your ads.

3. DESIRE

If you've already grabbed their interest, you should now dig deeper into their desires. This is where you set the stage for your offer.

Help them visualize and imagine how it would make them feel if they have already achieved their dreams or solved their problems.

How would it change their lives? Paint a picture of their future.

Make them salivate and crave for more. Elicit powerful emotions like fear, lust, envy, insecurity, greed, and anger.

4. ACTION

Finally, show your offer to them. If you've properly positioned your offer, it will be easier to convert them into customers.

Don't forget to have a clear step on what they need to do next. Don't just insinuate.

Always have a direct Call to Action -- click the link below, call now, message now, check our page to learn more, and so on.

BONUS:

Before writing the copy for your Facebook Ad, you must have a clear picture of what your target audience looks like or what they call as Customer Avatar.

This should include their age, gender, average day, pain points and dreams, beliefs, hobbies, and status. The more information you have, the better. This will help you create a tailored copy for your Facebook Ads that will really resonate with them.

Remember: Good Ad Copy = 80% Research + 20% Writing