25/04/2023
๐๐จ๐ฐ ๐ฐ๐ ๐๐ฎ๐ข๐ฅ๐ ๐ ๐ฌ๐ฆ๐๐ฅ๐ฅ ๐๐๐จ๐ฆ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ & ๐ ๐๐ญ ๐ ๐๐๐๐๐ ๐๐๐ + ๐๐ฑ ๐๐๐๐ ๐๐จ๐ซ ๐ ๐๐๐ฒ๐ฌ ๐ญ๐๐ฌ๐ญ๐ข๐ง๐ ? ๐ฅ๐คฏ๐
Note: Di lahat ng results ay magiging ganito kaganda agad. Tsamba lang to na may kasamang strategy + Diskarte. ๐๐คซ
Til now greatful pa din ako sa results namin ni client sa Slimming Coffee brand nya na sinimulan talaga namin from scratch. as in, Zero data, Walang page, Assets, Etc. ๐ตโ๐ซ
This is so challenging for me kasi paano kami magrrun ng ads at magkakabenta kung zero lahat?
haha. ๐๐
Now, I wanna share to you guys some expert tips & marketing strategies how to build your ecomm business from scratch. ๐คซ๐
Ito yung step by step na ginawa ko kay client before kami nag-launch ng 1st ad campaign namin.
PREPARING ALL THE ASSETS
1. Your Acquisition assets optimization
- page (atleast 1k likes & followers)
-must have product testimonials & reviews
- must have atleast different kind of post related sa product or brand (Infographics, UGC contents etc.)
*Note: This acquisition assets is the key to attract your potential customers.
2. INFLUENCER MARKETING (BRAND AWARENESS)
- Yes, Gumagamit kami ng influencers for brand awareness, To produce UGC (User generated Contents) Videos & Photos
- Ito din ang ginagamit namin to create or generate ad creatives na gagamitin namin sa 1st ad campaign launch.
3. CONVERSION ASSET PREPARATION
Convert leads them to buyers/clients (Closing phase)
* Messenger Team (Admins)
*Chatbot marketing
- Maayos na flow ng chatbot, With automated follow up system.
4. CREATIVES PREPARATION
- Must be attention grabbing hook creatives. UGC VIDEOS from Influencers, Kami ang nage-edit
- CANVA + CAPCUT
- We ensure na lahat ng creatives videos namin ay may hook in the 1st 3-5 seconds ng video.
- We test 3 UGC creatives with different hooks.
5. CUSTOMER AVATAR/PERSONA RESEARCH
I did a research muna ng mga potential persona before we run ads to make sure na tama yung target audience at di masunog pera ni client.
- 5 Personas na group yung tinest ko, Deep down from Interest โก๏ธ Demographics โก๏ธ Behaviors.
Then testing phase na! 1k budget per day, 5 different adsets, 3 Creatives per adset.
After 3-5 days of testing, BOOM! ๐ฅ๐คฏ Grabe sarap sa mata nung CPR tapos may mga purchases na kaagad. We hit 6x ROAS din kaagad which is great sign na winning agad yung ad campaign namin.
this is my 1st awesome wins this month. Let's go more 2023 ๐๐ค
PS:We used PURCHASE TAGGING to track the people who made purchase sa loob ng messenger. I'll be doing vid tutorial for this soon.
* EXPERT TIPS:
- TRY TO USE purchase tagging sa messenger to track your PURCHASES & ROAS.
- Ang taas ng CPR mo, Test kalang new creatives + New adsets. Try to do research ng mga potential personas ng product mo.
- Tbe more specific to your target audiences. Create atleast 3-5 personas & personalize your creatives base to their persona/customer avatar.
Need help sa brand or business mo through digital marketing? Let's Chair Up Digitals help you.
