14/08/2026
An executive roundtable on OOH measurement between the Media Specialists Association of the Philippines (MSAP) and Out-of-Home Advertising Association of the Philippines (OHAAP) didn’t just stay on measurement.
It evolved into a broader push toward platform-driven buying, transparent reporting, and third-party verification—clear signals that the industry is moving toward a more accessible and accountable future.
Momentum like this keeps OOH not just relevant, but competitive. 👊🏽