20/05/2026
You did everything right. The rankings came.
The conversions didn't.
If that sounds familiar, you're not alone, and it's not your fault.
The search landscape rewrote itself while everyone was busy optimizing for yesterday.
Here's what's actually working now. 👇
We’ve all chased that coveted top-three Google ranking. But what happens when you get there and conversions/leads drop? That’s exactly what happened to a client I spoke with recently.