23/04/2021
1- Video marketing
The second biggest search engine in the world after Google is YouTube. Video marketing benefits your marketing strategy by answers questions in an easily consumed media format. Video content is more involved than writing, but the benefits can be immense. Using your product in the videos, or answering questions about your product is a good place to start. If you can come up with a UNIQUE way to make the content engaging, even better! Experiment, adjust and be consistent in your video marketing efforts - if done right, it can pay off big time.
2- Collaboration
Working with other people is a great way to get your name out. Collaboration can come in many forms. One idea is to work with a non-competitive complementary business or service. If you're a video creator, working with another video creator is a great way to promote each other. If you have a service that may be useful to a creative person, collaborate with them on one of their projects. Any way to work with others is a fantastic organic way to build awareness.
3- Social media
It's 2021 - if you're not on social media, you're missing a lot! As a research tool, social media is one of the best ways to identify common questions that possible customers may have. Not only is it a great research tool, but allows you to connect directly with current customers. That said, you shouldn't use social media as a broadcasting tool -it's a communication tool. Share, listen, talk and learn. Lastly, explore social media sites that are lesser-known. One growing 'teen' platform is Tiktok - but while the users skew very young, that means the influx of older users hasn't happened yet. Keep an eye out for the NEXT thing.
4- Google Adwords
If your content and SEO strategy aren't paying off immediately, you can pay Google to surface your business in search. Google Adwords gives you full access to pay for nearly any search terms. Now, when exploring paid search results, it can get expensive if you're not careful. A good rule of thumb is to set a small budget and see if it pays off. Change things, update and experiment until you find a result that pays dividends. Then invest more in your Google Adwords strategy!
5- Email lists
Email lists are one of the best ways to connect with your customers. While they are difficult to create, they offer you a direct line to their inbox. It's a way more personal way to interact with someone than trying to get them to visit your website or view your other content. Email lists may have fallen out of fashion, but their value is everpresent.
