28/04/2024
10 eCommerce Trends That Will Shape Your Marketing in 2024
1. TikTok Shop is primed for experimentation
2. Authenticity will combat social-scam concerns
3. Customer service will get direct
4. Personalization gets predictive
5. Sustainability expands into reusable packaging
6. Consumers expect value to combat inflation
7. Subscriptions need to come with perks
8. Short form video educates shoppers
9. Cross-sell takes center stage
10. AI opens the door to optimization
All of these insights will inform human-made decisions to build a stronger brand. Stokes believes that brands should “think of AI as a personal assistant that can automate time-consuming tasks, but the quality, depth, and detail still need human input