09/01/2026
𝐒𝐄𝐎 𝐂𝐚𝐬𝐞 𝐒𝐭𝐮𝐝𝐲 – 𝐄-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 (𝐒𝐡𝐨𝐩𝐢𝐟𝐲):
Assalam O Alikum Everyone, My name is 𝐌𝐮𝐡𝐚𝐦𝐦𝐚𝐝 𝐀𝐡𝐦𝐞𝐝, and I am an 𝐒𝐄𝐎 & 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐄𝐱𝐩𝐞𝐫𝐭 𝐰𝐢𝐭𝐡 𝐨𝐯𝐞𝐫 𝟕 𝐲𝐞𝐚𝐫𝐬 𝐨𝐟 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞.
• Founder of 𝐒𝐄𝐎 𝐒𝐮𝐫𝐠𝐞𝐧
• Working as an 𝐒𝐄𝐎 𝐓𝐞𝐚𝐦 𝐋𝐞𝐚𝐝 𝐚𝐭 𝐚 𝐌𝐮𝐥𝐭𝐢𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐁𝐫𝐚𝐧𝐝
• Teaching 𝐒𝐄𝐎 & 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐭 𝐁𝐚𝐧𝐨𝐐𝐚𝐛𝐢𝐥 𝐆𝐮𝐣𝐫𝐚𝐧𝐰𝐚𝐥𝐚
𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰:
This case study is about an 𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐛𝐮𝐢𝐥𝐭 𝐨𝐧 𝐒𝐡𝐨𝐩𝐢𝐟𝐲.
𝐀𝐥𝐡𝐚𝐦𝐝𝐮𝐥𝐢𝐥𝐥𝐚𝐡 the website is now generating 𝐏𝐊𝐑 𝟏.𝟓 𝐂𝐫𝐨𝐫𝐞+ 𝐌𝐨𝐧𝐭𝐡𝐥𝐲 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐨𝐧𝐥𝐲 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐒𝐄𝐎.
When we started working on this website:
• Organic traffic was 𝐚𝐥𝐦𝐨𝐬𝐭 𝐳𝐞𝐫𝐨
• No proper SEO structure existed
It took us 𝐚𝐫𝐨𝐮𝐧𝐝 𝟏.𝟓 𝐘𝐞𝐚𝐫 of consistent SEO efforts to activate traffic, rankings, and sales.
𝐈𝐧𝐢𝐭𝐢𝐚𝐥 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐂𝐨𝐧𝐝𝐢𝐭𝐢𝐨𝐧:
• Zero organic traffic
• No keyword strategy
• Poor website structure
• Shopify SEO issues
• No CRO optimization
• Weak internal linking
𝐒𝐭𝐞𝐩 𝟏: 𝐒𝐄𝐎 & 𝐂𝐑𝐎 𝐀𝐮𝐝𝐢𝐭
We started with a 𝐜𝐨𝐦𝐩𝐥𝐞𝐭𝐞 𝐒𝐄𝐎 𝐚𝐮𝐝𝐢𝐭 of the Shopify website.
This included:
• Technical SEO issues
• On-page SEO problems
• Content gaps
• Collection & product page issues
• CRO (conversion rate optimization) audit
A detailed report was prepared with:
• All issues
• Clear solutions
• A proper SEO + CRO plan
𝐒𝐭𝐞𝐩 𝟐: 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 & 𝐒𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐦𝐞𝐧𝐭𝐬
• Shopify theme updated
• Proper website structure & hierarchy created
• Collection pages optimized
• Product pages optimized
• Website pe
rformance improved
𝐒𝐭𝐞𝐩 𝟑: 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡
• Keyword research for collection pages
• Keyword research for product pages
• Proper keyword mapping done
𝐒𝐭𝐞𝐩 𝟒: 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 & 𝐒𝐞𝐦𝐚𝐧𝐭𝐢𝐜 𝐒𝐄𝐎
• SEO-optimized content written
• Content based on Semantic SEO
• AI-assisted but properly human-edited
𝐒𝐭𝐞𝐩 𝟓: 𝐁𝐥𝐨𝐠𝐬 & 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐥 𝐋𝐢𝐧𝐤𝐢𝐧𝐠
• Blogs written on a daily basis
• Blogs created for each collection page
• Products internally linked
• SEO funnels created
𝐒𝐭𝐞𝐩 𝟔: 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐒𝐄𝐎 𝐅𝐢𝐱𝐞𝐬
• Indexing issues fixed
• Crawling issues resolved
• Shopify SEO limitations handled
𝐒𝐭𝐞𝐩 𝟕: 𝐎𝐟𝐟-𝐏𝐚𝐠𝐞 𝐒𝐄𝐎
• Free backlinks
• Paid guest posting
• Authority building
The brand already had strong social media, which helped overall SEO growth.
𝐅𝐢𝐧𝐚𝐥 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 (𝐀𝐥𝐡𝐚𝐦𝐝𝐮𝐥𝐢𝐥𝐥𝐚𝐡)
• 𝐏𝐊𝐑 𝟏.𝟓 𝐂𝐫𝐨𝐫𝐞+ 𝐌𝐨𝐧𝐭𝐡𝐥𝐲 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐟𝐫𝐨𝐦 𝐒𝐄𝐎
• Strong organic traffic growth
• Improved keyword rankings
• High-converting SEO funnels
𝐓𝐡𝐢𝐬 𝐢𝐬 𝐚 𝐬𝐡𝐨𝐫𝐭 𝐜𝐚𝐬𝐞 𝐬𝐭𝐮𝐝𝐲.
If anyone needs help with SEO, 𝐅𝐞𝐞𝐥 𝐟𝐫𝐞𝐞 𝐭𝐨 𝐜𝐨𝐧𝐧𝐞𝐜𝐭 𝐨𝐫 𝐚𝐬𝐤.
