09/10/2025
I just took over this brand β and my only KPI is CRO (Conversion Rate Optimization).
Current snapshot: 53 sessions (β112%) β 0 in sales | 0 orders | 0% conversion. Traffic is coming. Revenue is not. Thatβs where I step in.
What Iβll do β Day 1 β Day 30 (short, high-impact roadmap):
Tracking & analytics hygiene β accurate events, funnels and revenue tracking.
Heatmaps & session recordings β find the exact friction points.
Product page audit β headlines, benefit-led copy, primary image, trust signals.
Checkout simplification β reduce fields, add guest checkout, streamline payments.
A/B tests (prioritized) β CTA copy, button placement, pricing presentation.
Mobile speed & UX fixes β lightning-fast flows for phone buyers.
Recovery & persuasion flows β cart emails, exit intent offers, social proof.
Small experiments every day β quick wins compound.
Surprising truth: small UX changes β a clearer CTA, one fewer form field, or a single review β often move the needle far more than pouring money into traffic.
Iβll share daily results and learnings so you can watch which levers actually work.
What CRO change gave you the biggest uplift on your store? β I want to hear the most unexpected wins.