Zain altaf

10/04/2024

Eid Mubarak

09/05/2022

your ?
💎Step 1: Data Gathering
♦️Listing Brief Call
♦️Amazon Listing Audit
♦️Website Check
💎Step 2: Competitor Analysis and Keyword Research
♦️Comprehensive Market and Competitor Analysis, And Keyword Research
♦️Content Research Template (CRT) creation
💎Step 3: Listing Text Content Creation
♦️Create Optimized Title, Bullets, Description, and Backend Search Terms Following The CRT
💎Step 4: Listing Images and A+ Content Wireframe Creation
♦️Create A Google Slide Presentation To Draft Initial Design Ideas. Subject To Client Approval
💎Step 5: Listing Images and A+ Content Creation
♦️Create Quality Graphics For The Listing And A+ Content Following The Approved Content Wireframe
💎Step 6: Review, Revisions, and Approval
♦️Get Client Approval
💎Step 7: Dummy Listing Creation
♦️Create A Dummy Listing After The Final Copy/Artwork Has Been Approved By The Client. Brand Name Won’T Be Included.
💎Step 8: Listing Update and Monitoring
♦️Edit actual product listing
♦️Monitor the results within the next couple of weeks

View Zain Altaf’s profile on LinkedIn, the world’s largest professional community. Zain has 2 jobs listed on their profile. See the complete profile on LinkedIn and discover Zain’s connections and jobs at similar companies.

08/05/2022

your ?
💎Step 1: Data Gathering
♦️Listing Brief Call
♦️Amazon Listing Audit
♦️Website Check
💎Step 2: Competitor Analysis and Keyword Research
♦️Comprehensive Market and Competitor Analysis, And Keyword Research
♦️Content Research Template (CRT) creation
💎Step 3: Listing Text Content Creation
♦️Create Optimized Title, Bullets, Description, and Backend Search Terms Following The CRT
💎Step 4: Listing Images and A+ Content Wireframe Creation
♦️Create A Google Slide Presentation To Draft Initial Design Ideas. Subject To Client Approval
💎Step 5: Listing Images and A+ Content Creation
♦️Create Quality Graphics For The Listing And A+ Content Following The Approved Content Wireframe
💎Step 6: Review, Revisions, and Approval
♦️Get Client Approval
💎Step 7: Dummy Listing Creation
♦️Create A Dummy Listing After The Final Copy/Artwork Has Been Approved By The Client. Brand Name Won’T Be Included.
💎Step 8: Listing Update and Monitoring
♦️Edit actual product listing
♦️Monitor the results within the next couple of weeks

https://www.linkedin.com/in/m-zain-altaf/

28/04/2022

💎Product
We’ll conduct an extensive audit of your account and page. This will help us identify the opportunities and issues for your business at . We’ll take a closer look at the following elements to come up with a detailed and that is custom-tailored to your listing.
♦️Title ♦️Bullet Points ♦️Price ♦️Star ♦️Rating
♦️Number of Reviews ♦️Images ♦️Variations (if any)
♦️A+ Content / Brand Story ♦️Backend Search Terms
By doing this we will identify the potential issues that may hamper the of your product pages in the search results.

https://www.linkedin.com/in/m-zain-altaf/

25/04/2022

💎 Warnings (Overbidding)

🔹When does it make sense to use overbidding tactics?
Overbidding tactics can be used for brand defense campaigns:
♦️When we want to ensure our products are always at the top of search results when shoppers are searching for our brand and brand combinations.
♦️When we want to set a high Cost per click barrier for our competitors when they target our brand.
🔹Example:
Nescafe wants to ensure their products always appear in the top positions when shoppers search for any combination of their brand name.
To do so they create a Broad keyword around the term Nescafe and set a bid x 4 the Amazon suggested bid for this keyword and add a 50% for top placement.
The result is that when shoppers search for Nescafe the top results will display their items and if Taster’s Choice wants their products to appear they will come at a high cost which might not be worth it.

View Zain Altaf’s profile on LinkedIn, the world’s largest professional community. Zain has 2 jobs listed on their profile. See the complete profile on LinkedIn and discover Zain’s connections and jobs at similar companies.

20/04/2022

Unique business requirements, goals, and budget. We’ll work with you every step of the way in polishing your PPC campaign strategies.

🔹Lower the

ACoS is a key metric to measure the performance of an . When you invest in running , you must monitor this metric closely so you know whether or not your sponsored products are helping your business earn a profit. Some of the strategies we use to improve on Amazon include the following:

✔️Cut wasted ad spend on keywords / ASINs with no sales

✔️Cut bleeders on keywords / ASINs above 100% ACoS

✔️Decrease daily budget for campaigns with No Sales

If you’re new to , your may start off high when you’re first trying to figure out what advertising strategy to use. Don’t worry as we are here to guide you in developing campaigns that will lower your ACoS and drive more sales.

🔹

A good PPC campaign doesn't generate leads, it generates sales. Our PPC specialist will guide you in devising and implementing innovative and intelligent strategies to put your offerings in front of qualified customers to gain sales. Here are a few approaches we employ to get the most out of your :

✔️Decrease daily budgets for campaigns with low conversion rates and over 100% ACoS

✔️Increase budget for campaigns with below target ACoS

✔️Increase bid for keywords/ASINs with below target ACoS

🔹Scaling up of

We’ll also guide you in growing your PPC efforts. We’ll help you find ways to continue to improve your good-performing ads while leveraging PPC campaigns to stay in front of customers who have engaged with your brand. We also use the following strategies in optimization.

✔️Harvest Converting Search Terms and Launch Harvest Campaigns

Offensive Campaigns

✔️(ex. Our brand is Pepsi, we will target directly the Coca-Cola -- ASIN)

✔️Defensive Campaigns

(ex. Our brand is Pepsi, we will protect our listings and brand -- ASIN)

✔️Keyword Research

✔️Launch All Campaign Types

https://www.linkedin.com/in/m-zain-altaf/

19/04/2022

Term Isolation?
“Search Term Isolation” is a methodology for managing search terms and is very important for your Amazon advanced search in the Amazon .
Guidelines
1- Each search term appears only once per match type (no duplications)
2- Every new term is created in Exact, Phrase, and Broad
3- Each term is added to the negative exact and negative phrase respectably.
The new terms we create can come from keyword discovery tools. For example, tools and software such as Helium 10 or from our auto campaigns or from existing Broad and Phrase keywords. This is key for advanced search.
Actions
When relying on our own Auto, Broad, and Phrase, you should follow the relevant recommendations to hit it in the Amazon search engine:
terms with sales – above Target
These are relevant search Amazon search terms that led to a sale and have an ACOS above our Target ACOS.
actions:
1. Move the search term to exact – bids should be managed in exact.
2. Add the term to negative (in the original ad group) – to prevent duplicates and free up the budget for additional discovery.
3. Set the exact keyword bid to the lower of the source keyword bid and the Amazon suggested bid.
4. Create new broad and phrase keywords and set their bid to the Amazon suggested bid.
5. Add a “Negative Exact” to the Phrase keyword and a “Negative Phrase” to the Broad keyword.
https://www.linkedin.com/in/m-zain-altaf/

17/04/2022

improved by

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