Saqib fayyaz

29/08/2026

**AED 3,000 spent on Google Ads. Clicks came in. Leads didn’t.**

And then the SEO guy gets the blame.

This happened with a UAE client I was working with.

Before launching the campaign, I repeatedly recommended improving their **SEO and Local SEO foundation first**.

Why?

Because the business was operating in a highly competitive market, while its local search presence was weak.

But the client wanted Ads immediately.

So we ran the campaign and optimized it from multiple angles — keywords, targeting, ad copy, landing page, and campaign structure.

The result?

**Clicks were coming. Inquiries weren’t.**

Around **AED 3,000 was spent**, and eventually the client felt that the problem was my work.

That part is frustrating.

Not because every campaign is guaranteed to generate leads — it isn't.

But because there is a common misconception in digital marketing:

**“If Google Ads gets clicks, the marketer has done their job.”**

No.

Clicks are not the final goal.

**Leads, qualified inquiries, and revenue are.**

And here is where I want to challenge the industry:

# # # Should businesses run Google Ads when their website has weak SEO, weak Local SEO, poor trust signals, and a weak local presence?

I'm not saying SEO is a mandatory prerequisite for every Google Ads campaign.

It isn't.

But when you're competing in a **high-CPC, highly competitive local market**, the entire conversion ecosystem matters.

Your:

→ Website
→ Landing page
→ Local SEO
→ Google Business Profile
→ Reviews
→ Trust signals
→ Offer
→ CTA
→ Keyword intent
→ Conversion tracking
→ Sales process

All influence what happens **after the click**.

So I want an honest answer from experienced **Google Ads & SEO professionals**:

**If a campaign is generating relevant clicks but almost no inquiries, where would you look first?**

And more importantly:

**Should the person managing Ads be blamed when the problem may exist far beyond the Ads account?**

I'm genuinely interested in expert opinions — even if you disagree with me.

Because I don't want to prove that SEO is better than Ads.

**I want to understand what actually went wrong.**

17/08/2026

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17/08/2026

🌙 Rabi-ul-Awwal Mubarak 🌙

As we welcome the blessed month of Rabi-ul-Awwal, may it bring peace, blessings, and countless moments of happiness into our lives.

Let us take inspiration from the beautiful life, character, kindness, and teachings of Prophet Muhammad ﷺ and strive to spread compassion, honesty, patience, and kindness in our daily lives.

🤍 May Allah bless us with peace, guidance, and His mercy. Ameen.

Rabi-ul-Awwal Mubarak to you and your loved ones.

13/08/2026

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13/08/2026

Your Business Can Have a Great Website — But Can Customers Find It?

A website alone doesn’t guarantee visibility.

Strong SEO + content + technical optimization + digital marketing work together to help businesses appear where potential customers are already searching.

If your competitors are ranking above you, the question isn’t just “Do you have a website?”

It’s “Can your customers find you?”

10/08/2026

Which platform is best for getting new customers? 🤔

If you run a local service business, where would you focus your marketing budget and time?

🔹 LinkedIn

🔹 Instagram

🔹 Google Business Profile (GMB)

🔹 Google Ads

🔹 Meta Ads

Every platform works differently — but the best choice depends on your business, target audience, location, and customer intent.

What has worked best for you for generating real, qualified customers?

👇 Share your experience in the comments.

Send a message to learn more

04/08/2026

Most businesses don't have a traffic problem.

They have a visibility problem.

When your business ranks in the Google Local Pack and on the first page of Google, you're not chasing customers—customers start finding you.

Here's what helps businesses generate consistent organic leads:

✅ Google Business Profile optimization
✅ Local keyword research
✅ On-page SEO improvements
✅ Technical SEO fixes
✅ Local citations & NAP consistency
✅ High-quality backlinks
✅ Customer reviews and reputation management
✅ Location-focused content

Local SEO isn't about getting more clicks—it's about attracting people who are already searching for your services in your area.

If your business isn't showing up when potential customers search on Google, you're likely losing leads to your competitors.

What has been your biggest challenge with Local SEO?

02/08/2026

30/07/2026

Not every marketing problem is an Ads problem.

Recently, a client contacted me to run Google Ads and Meta Ads for their website. After reviewing the site, I noticed it had almost no SEO foundation.

I recommended improving the website's SEO first because a well-optimized website gives both users and search engines confidence, leading to better results from paid campaigns.

However, the client wanted to start Google Ads immediately, so we launched the campaign.

The clicks started coming in... but there were no inquiries.

Instead of blaming the ads, I audited the website again and discovered the real issue.

The website had been hacked. It was filled with casino-related pages, even though the business was in the renovation industry. Visitors were landing on a compromised website, making conversions almost impossible.

I immediately paused the ads, cleaned and restored the website, removed the hacked content, and rebuilt the site's SEO foundation.

Now the website is back online, rankings are improving, and inquiries have started coming in.

**The lesson?**

Google Ads can bring traffic, but if your website isn't secure, optimized, and trustworthy, clicks alone won't generate business.

Always fix the foundation before scaling with paid advertising.

20/07/2026