19/08/2026
Hitting 1 Crore/month is the easy part.
Past that, most skincare brands do the same thing: they raise the budget. Frequency spikes, CAC climbs, growth stalls.
More spend was never the problem. What’s actually happening:
Creative fatigue nobody caught in time.
A website still built for a smaller audience.
Zero retention funnel, so every sale is a cold sale.
No CRO, so the traffic you’re already paying for leaks out the bottom.
Fix those and the budget starts working again. Skip them and you just burn faster.
This is the system we run for Pakistani skincare brands at Bussfly.
Spending millions but stuck at the same number? Book a System Audit.
