Ajeeb Studio

Ajeeb Studio We are a Design Studio, Focusing on making brands, businesses & artists stand out of the crowd & ga

For Spotify’s Icon, a celebration of the legends who shaped Pakistan’s music history, we built a world where nostalgia m...
13/08/2025

For Spotify’s Icon, a celebration of the legends who shaped Pakistan’s music history, we built a world where nostalgia meets contemporary design. The visual identity draws from the rich textures of South Asian miniature art, blending hand-drawn elements, intricate patterns, and earthy landscapes with bold, modern typography.

Each visual was carefully composed to place the artists in a timeless setting, with mountains, arches, and domes inspired by Mughal architecture, honoring their cultural impact while keeping the visuals vibrant and inviting. The color palette mixes warm heritage tones with fresh, digital gradients to bridge past and present, while the playful isometric maps and wayfinding graphics turned the event into an immersive journey through Pakistani music history.

From the playlist artwork to the event’s floor maps and banners, every detail was designed to feel like stepping into a living archive that celebrates not just the songs but the legends who made them unforgettable.
This milestone collaboration with brought together some of the most creative minds to honor the icons who’ve shaped Pakistan’s soundscape.

Branding/Art Direction:
Art Direction: .tariq
Poster Design:
Motion Design: ._
Illustrations: .ft

06/06/2025

We had the pleasure of collaborating with KOLLEGE on this animation, diving into the importance of entrepreneurship in today’s world. KOLLEGE is all about inspiring students and young professionals to think independently and take initiative — values we deeply connect with. Through this project, we brought their message to life with visuals that reflect ambition, creativity, and the drive to build something meaningful. Always exciting to work on projects that aim to spark real-world impact.

We had the opportunity to bring Palets’ identity to life with a design language that blends bold visuals, a fresh color ...
14/05/2025

We had the opportunity to bring Palets’ identity to life with a design language that blends bold visuals, a fresh color palette, and a system that effortlessly captures their essence. Every visual detail was carefully crafted to ensure the brand felt dynamic and modern. The typography, with its clean lines and strong presence, serves as the perfect foundation for the overall design. We introduced pops of vibrant color to create contrast and energy, while the packaging and business cards use a tactile, polished approach to make a lasting impression. The website’s layout mirrors this sleek and structured style, creating an immersive digital experience that seamlessly ties into the offline world. Every touchpoint reflects Palets’ forward-thinking vision, setting the tone for a brand that’s bold, vibrant, and unforgettable.

MedPlex is redefining corporate healthcare across the U.S., and they needed an identity that felt as professional as the...
12/03/2025

MedPlex is redefining corporate healthcare across the U.S., and they needed an identity that felt as professional as their services. Ajeeb Studio handled everything—branding, website, print materials, and digital assets—ensuring every touchpoint was seamless and consistent.

From doctor ID badges and business cards to marketing materials, and wayfinding signage, every detail was designed for clarity and impact. The result? A strong, structured identity that reinforces MedPlex’s presence in the medical industry—corporate, yet welcoming.

While working on the visual identity for Manu’s UK tour, we realized a tour alone wouldn’t cut it—he needed an airline. ...
06/03/2025

While working on the visual identity for Manu’s UK tour, we realized a tour alone wouldn’t cut it—he needed an airline. That’s how YAIN AIR came to life, designed with a sleek, futuristic aesthetic that reflects the journey. The branding takes cues from real airline design, with bold typography, neon contrasts, and a structured layout. Business cards and boarding passes were developed as separate elements, each adding to the experience, while packaging and merch were designed with the same visual language. From the signature color to the details in ex*****on, YAIN AIR was built to feel like more than just an idea.

While working on the visual identity for Manu’s UK tour, we realized a tour alone wouldn’t cut it—he needed an airline. ...
05/03/2025

While working on the visual identity for Manu’s UK tour, we realized a tour alone wouldn’t cut it—he needed an airline. That’s how YAIN AIR came to life, designed with a sleek, futuristic aesthetic that reflects the journey. The branding takes cues from real airline design, with bold typography, neon contrasts, and a structured layout. Business cards and boarding passes were developed as separate elements, each adding to the experience, while packaging and merch were designed with the same visual language. From the signature color to the details in ex*****on, YAIN AIR was built to feel like more than just an idea.✈️🔥

Had the pleasure of working on a brand identity that combines the richness of Eastern luxury with the edge of streetwear...
30/01/2025

Had the pleasure of working on a brand identity that combines the richness of Eastern luxury with the edge of streetwear. It’s been amazing bringing this vision to life, blending tradition with a fresh, modern twist. 🌟

This year, the team at Ajeeb had the immense honour of being part of a truly monumental event. In collaboration with , ...
31/12/2024

This year, the team at Ajeeb had the immense honour of being part of a truly monumental event. In collaboration with , the , and , we had the privilege of curating and planning the listening party for the missing album of 🎶

What made this journey even more special was witnessing these incredible events unfold across Pakistan, France, and the UK. Working alongside such a dedicated and passionate team brought it all to life, making the experience truly unforgettable.

Here’s to celebrating the legacy of one of the greatest musical legends of all time and to moments that remind us why we do what we do. 💫

This year, the team at Ajeeb had the immense honour of being part of a truly monumental event. In collaboration with , ...
30/12/2024

This year, the team at Ajeeb had the immense honour of being part of a truly monumental event. In collaboration with , the , and , we had the privilege of curating and planning the listening party for the missing album of Nusrat Fateh Ali Khan. 🎶

What made this journey even more special was witnessing these incredible events unfold across Pakistan, France, and the UK. Working alongside such a dedicated and passionate team brought it all to life, making the experience truly unforgettable.

Here’s to celebrating the legacy of one of the greatest musical legends of all time and to moments that remind us why we do what we do. 💫

Talal Qureshi’s album TURBO fuses Eastern and Western music, featuring artists like Zaw Ali, Zahoor, Blal Bloch, Natasha...
08/09/2024

Talal Qureshi’s album TURBO fuses Eastern and Western music, featuring artists like Zaw Ali, Zahoor, Blal Bloch, Natasha Noorani, and Maanu. To reflect this blend, we designed a custom “Turbo” typeface and framed Talal in a low-angle shot, highlighting his central role. The visual theme centers on a psychedelic glass flower, representing the fusion of futuristic design and local flavor. Each track evokes a different time of day, with the flower motif and skies changing to match, creating a cohesive, immersive experience throughout the album.

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Mashriq Center, Office 117, Chamber/01
Karachi
75300

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+923182554386

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