22/02/2026
Most e-commerce brands don’t fail because of ads.
They fail because their unit economics don’t work.
More sales ≠ more profit.
If your CAC is high,
your margins are thin,
and you’re scaling anyway…
You’re not growing.
You’re leaking money faster.
Know your break-even.
Know your real profit per order.
Then scale.
Revenue looks good on screenshots.
Profit keeps your brand alive🙌🏻