https://www.facebook.com/111983335171181/

AMZ SPARK, Karachi (2026)

06/05/2024

🎯𝐃𝐨 𝐘𝐨𝐮 𝐖𝐚𝐧𝐭 𝐓𝐨 𝐔𝐭𝐢𝐥𝐢𝐳𝐞 𝐭𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐐𝐮𝐞𝐫𝐲 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐑𝐞𝐩𝐨𝐫𝐭 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞𝐥𝐲?

🎯𝐀𝐧𝐝 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐋𝐞𝐟𝐭 𝐘𝐨𝐮𝐫 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬 𝐁𝐞𝐡𝐢𝐧𝐝!!

𝐅𝐨𝐥𝐥𝐨𝐰 𝐓𝐡𝐞𝐬𝐞 𝐒𝐢𝐦𝐩𝐥𝐞 𝐒𝐭𝐞𝐩𝐬.

✅Go to Search Query Performance report.
✅Select the date range of last week.
✅If you want to download the data into Excel instead of doing it ✅through Seller Central so you can download it too. It's your choice.
✅Check those Search Queries that have a low Brand Impression Share % & high Brand Purchases Share %.
✅These are your golden ones to utilize now. Because the purchases are already high & you are not showing properly on them.
✅What you can do next. Go & see your Ad Rank on these particular Search Queries manually or through any tool.
✅If the Ad Rank is not visible on TOS. It's the right time to start bidding high on these Search Queries.
✅In this way, you can easily increase your Brand Impression Share % on these Search Queries.
✅Monitor your performance on Week over Week basis.

🎯Utilize this Golden Hack.

🎯Let me know in the comments if you are doing it already.

𝐂𝐡𝐞𝐞𝐫𝐬.
𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐬𝐭
𝐀𝐛𝐝𝐮𝐥𝐥𝐚𝐡 𝐁𝐢𝐧 𝐒𝐡𝐚𝐲𝐚𝐧

09/04/2024

𝐃𝐨𝐧'𝐭 𝐊𝐧𝐨𝐰 𝐓𝐡𝐞 𝐏𝐫𝐨𝐯𝐞𝐧 𝐓𝐢𝐩𝐬 𝐟𝐨𝐫 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 𝐒𝐞𝐚𝐫𝐜𝐡 𝐓𝐞𝐫𝐦𝐬 𝐌𝐢𝐠𝐫𝐚𝐭𝐢𝐨𝐧?

𝐁𝐞𝐥𝐨𝐰 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐩𝐫𝐨𝐯𝐞𝐧 𝐬𝐭𝐞𝐩𝐬 𝐟𝐨𝐫 𝐒𝐞𝐚𝐫𝐜𝐡 𝐓𝐞𝐫𝐦𝐬 𝐌𝐢𝐠𝐫𝐚𝐭𝐢𝐨𝐧:

1. 𝐆𝐚𝐭𝐡𝐞𝐫 𝐑𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐃𝐚𝐭𝐚:
Download the Amazon Search Term Report for the Last 65 Days from Seller Central excluding the Last 2 Days.

2. 𝐅𝐢𝐥𝐭𝐞𝐫 𝐰𝐢𝐭𝐡 𝐏𝐫𝐞𝐜𝐢𝐬𝐢𝐨𝐧:
Filter the Search Terms with (Greater Than or Equal To) >= 3 Orders. Don't go below than 3 Orders.

3. 𝐑𝐞𝐟𝐢𝐧𝐞 𝐌𝐚𝐭𝐜𝐡 𝐓𝐲𝐩𝐞𝐬:
Remove Exact & ASIN Targeting from the Match Type column. Just keep the Phrase, Broad & Auto Targeting.

4. 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐏𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲:
Now see only profitable Search Terms. Filter the Search Terms with ACOS

30/03/2024

𝐖𝐡𝐢𝐜𝐡 𝐀𝐫𝐞 𝐓𝐡𝐞 𝐌𝐨𝐬𝐭 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 𝐑𝐞𝐩𝐨𝐫𝐭𝐬 𝐢𝐧 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐞𝐝 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬?

𝐒𝐞𝐚𝐫𝐜𝐡 𝐓𝐞𝐫𝐦: This report includes Search Terms entered by shoppers that resulted in at least 1 Click.

𝐒𝐞𝐚𝐫𝐜𝐡 𝐓𝐞𝐫𝐦 𝐈𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧 𝐒𝐡𝐚𝐫𝐞: It shows for each ST, the % share & numeric rank of your impressions share out of the total impressions relative to other advertisers.

𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠: It provides insights into sales & performance for targets in all campaigns that receive at least 1 IMP.

𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐞𝐝 𝐏𝐫𝐨𝐝𝐮𝐜𝐭: This report provides insights into sales & performance for your Advertised ASINs in all campaigns that received at least 1 IMP.

𝐏𝐥𝐚𝐜𝐞𝐦𝐞𝐧𝐭: It provides visibility into the performance of a campaign at the top of Search compared to all other placements.

𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞𝐝 𝐏𝐫𝐨𝐝𝐮𝐜𝐭: It details the non-advertised ASINs a customer purchased after clicking your Ad.

These are the most important Amazon PPC Reports in SP & it is crucial to learn each of them to make data-driven decisions.

Regards,
Amazon PPC Manager
Abdullah Bin Shayan

29/03/2024

✅𝐃𝐨𝐧'𝐭 𝐖𝐚𝐬𝐭𝐞 𝐘𝐨𝐮𝐫 𝐓𝐢𝐦𝐞 𝐢𝐧 𝐆𝐮𝐞𝐬𝐬𝐢𝐧𝐠 & 𝐌𝐚𝐤𝐢𝐧𝐠 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬 𝐖𝐢𝐭𝐡𝐨𝐮𝐭 𝐃𝐚𝐭𝐚.

Instead, start utilizing the Advertised Product Report.

✅𝐖𝐡𝐚𝐭 𝐢𝐬 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐞𝐝 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐑𝐞𝐩𝐨𝐫𝐭 𝐚𝐧𝐝 𝐇𝐨𝐰 𝐓𝐨 𝐔𝐭𝐢𝐥𝐢𝐳𝐞 𝐈𝐭 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞𝐥𝐲?

It is one of the gold mine reports provided by Amazon for making the seller's life easier. It helps to make data-driven decisions for your all Advertised ASINs.

What You Will Get?

It provides you insights into sales and performance for your Advertised ASINs in all of the campaigns that received 1 IMP. Looks pleasant & yes it is. If you have a large catalog with 100+ SKUs so it makes your life simpler. You can easily review which ASINs are your Top Performers & which are non-performers. You can apply the 80/20 rule here.

It also helps you to identify the CTR, CVR, and ACOS for each individual Advertised ASIN inside the entire account. Not only this but you can also identify that either you are Advertising the right ASINs or not.

Let's say your Advertised ASIN monthly sales are $5000 but in "Other SKU Sales" it is $10000. This means you are not advertising the right ASINs. You need to dive in and see which of the variations is performing best & continue Advertising that only.

You can also identify the performing and nonperforming campaigns easily for each of the Advertised ASINs by playing with the Filters in this report.

Plus this report gives you an idea of which ASINs have opportunities & gaps for growth.

I hope you will get some clarity about this report. Download and play with the report now.

PS: Do You Want a FREE PPC Audit of Your Account? DM me & let's win it for free.

Regards,
Abdullah Bin Shayan
Amazon PPC Manager

05/01/2024

🎯𝐖𝐡𝐚𝐭 𝐀𝐫𝐞 𝐓𝐡𝐞 𝐌𝐚𝐣𝐨𝐫 𝐅𝐚𝐜𝐭𝐨𝐫𝐬 𝐈𝐧𝐯𝐨𝐥𝐯𝐞 𝐈𝐧 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐫𝐢𝐯𝐚𝐭𝐞 𝐋𝐚𝐛𝐞𝐥 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧?

🎯𝐇𝐢 𝐀𝐦𝐚𝐳𝐨𝐧 𝐅𝐁𝐀 𝐒𝐞𝐥𝐥𝐞𝐫𝐬,

✅Most sellers focus and think that Amazon product optimization is just a name to optimize PDP which includes Price Point, Title, Images, Bullet Points, A+ Content, and Brand Story but that is not completely right. To win the game, especially in Amazon it is crucial to understand the complete factors involved in your product optimization.

🎯𝐖𝐡𝐚𝐭 𝐀𝐫𝐞 𝐓𝐡𝐞𝐬𝐞 𝐅𝐚𝐜𝐭𝐨𝐫𝐬?

✅𝐁𝐞𝐭𝐭𝐞𝐫 𝐃𝐞𝐬𝐢𝐠𝐧 𝐒𝐞𝐥𝐞𝐜𝐭𝐢𝐨𝐧: If you don’t know how to select the right design for a product in any niche so you are at a huge risk.

✅𝐓𝐞𝐬𝐭𝐢𝐧𝐠 𝐨𝐟 𝐘𝐨𝐮𝐫 𝐒𝐞𝐥𝐞𝐜𝐭𝐞𝐝 𝐃𝐞𝐬𝐢𝐠𝐧: If you are copying any best design already selling in your niche so you don’t need to validate it. But in case where you generated a new design and going to introduce it in your niche first time so you need to validate it first through PickFu or any other site.

✅𝐁𝐞𝐭𝐭𝐞𝐫 𝐒𝐨𝐮𝐫𝐜𝐢𝐧𝐠: Better sourcing with good quality and more profit margins is very important too. Otherwise, you will never be able to set a competitive price and earn good profits.

✅𝐋𝐢𝐬𝐭𝐢𝐧𝐠 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: The last important factor is your product listing optimization which includes your (Price, MAIN image and other images, Title, Bullet Points, Brand Story, and A+ Content).

If you focus on these 04 factors before launching any product OR you wanna improve your existing launch so it will help you to win the game on Amazon.

Regards,

Amazon PPC Manager
Abdullah Bin Shayan

30/12/2023

🎯𝐅𝐎𝐔𝐑 𝐇𝐈𝐃𝐃𝐄𝐍 𝐖𝐀𝐘𝐒 𝐓𝐎 𝐁𝐎𝐎𝐒𝐓 𝐘𝐎𝐔𝐑 𝐀𝐌𝐀𝐙𝐎𝐍 𝐒𝐀𝐋𝐄𝐒 & 𝐑𝐀𝐍𝐊𝐈𝐍𝐆:

If you don’t know these unpopular ways to increase your sales and ranking on Amazon so it will be a huge opportunity to grab now.

✅𝐋𝐨𝐬𝐬 𝐋𝐞𝐚𝐝𝐞𝐫 𝐏𝐫𝐢𝐜𝐢𝐧𝐠: If you have multiple variations in your listing so Loss Leader pricing strategy is a gold mine for you. By following this strategy you can decrease the price of only 01 variation which is displayed in front of customers. This variation will be used to attract & entice customers to click on your product. For the rest of the variation, you may increase the pricing according to your choice. In this way, you can gain maximum traffic and earn huge profits on other variations.

✅𝐌𝐚𝐢𝐧 𝐈𝐦𝐚𝐠𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: This is the method where you can show all of your color variations in your MAIN image. This is the most neglected method. It will eventually increase your CTR incredibly.

✅𝐓𝐢𝐭𝐥𝐞 𝐑𝐞𝐚𝐥𝐬𝐭𝐚𝐭𝐞: As you know Title has more importance in SEO & ranking KWs. If you have multiple variations in your product. Try to add different KWs in all Titles of your variations. In this way, you can take maximum benefit of the Title and utilize it by embedding more and more KWs.

✅𝐓𝐢𝐭𝐥𝐞 𝐃𝐞𝐧𝐬𝐢𝐭𝐲: Title density means how many times any particular KW is repeating in different Titles of your competitors. It is available in Helium10. You can take advantage of it. You can prioritize ranking on those KWs having less Title Density. Add these KWs in your Title. In this way, you can easily rank on such types of KWs rather than those with higher Title Density.

Regards,
Amazon PPC Manager
Abdullah Bin Shayan

27/12/2023

🎯𝐖𝐡𝐚𝐭 𝐓𝐀𝐂𝐎𝐒 𝐢𝐬 𝐌𝐨𝐫𝐞 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐓𝐡𝐚𝐧 𝐀𝐂𝐎𝐒?

In Amazon PPC many focus on ACOS (Advertising Cost of Sales) instead focusing on TACOS (Total Advertising Cost of Sales) but in reality, TACOS has more importance over ACOS.

🎯𝐖𝐡𝐲 𝐓𝐀𝐂𝐎𝐒 𝐢𝐬 𝐌𝐨𝐫𝐞 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭?

TACOS shows you the actual profitability of the product. Let's say your gross profit margins are 30% and your current TACOS is 10% so you are making 20% net profit from the product. Once your organic ranks start improving on the KWs then ultimately your TACOS gets down and down.

𝐓𝐡𝐞 𝐟𝐨𝐫𝐦𝐮𝐥𝐚 𝐨𝐟 𝐓𝐀𝐂𝐎𝐒:
TACOS = PPC Spend / Total Sales (Organic + PPC) x 100.

𝐅𝐨𝐫 𝐄𝐱𝐚𝐦𝐩𝐥𝐞:
This month you spent $100 in PPC and you got $1000 in Total Sales. $300 from PPC and $700 organically.
Now, TACOS = $100 / $1000 x 100 = 10% TACOS

If your product’s gross profit margins are 30% and your TACOS = 10% then your net profit will be 20%. ( 30% - 10% = 20% Net Profit). Net profit means the pure money you get after subtracting all the expenses.

𝐒𝐓𝐀𝐑𝐓 𝐅𝐎𝐂𝐔𝐒𝐈𝐍𝐆 𝐎𝐍 𝐘𝐎𝐔𝐑 𝐓𝐀𝐂𝐎𝐒 𝐌𝐎𝐑𝐄 𝐈𝐍𝐒𝐓𝐄𝐀𝐃 𝐎𝐅 𝐀𝐂𝐎𝐒 𝐀𝐍𝐃 𝐌𝐎𝐍𝐈𝐓𝐎𝐑 𝐘𝐎𝐔𝐑 𝐀𝐂𝐓𝐔𝐀𝐋 𝐏𝐑𝐎𝐅𝐈𝐓𝐀𝐁𝐈𝐋𝐈𝐓𝐘 + 𝐎𝐑𝐆𝐀𝐍𝐈𝐂 𝐑𝐀𝐍𝐊𝐈𝐍𝐆.

Regards,
Amazon PPC Manager
Abdullah Bin Shayan

26/12/2023

🎯𝐓𝐡𝐞 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐜𝐞 𝐨𝐟 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐃𝐚𝐭𝐚 𝐖𝐡𝐢𝐥𝐞 𝐑𝐮𝐧𝐧𝐢𝐧𝐠 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂?

🎯𝐇𝐢 𝐀𝐦𝐚𝐳𝐨𝐧 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲,

✅The most neglected part of the Amazon Account Managers is the daily data tracking of each product. It is super important to track all the important KPIs of your products every day. If you are not tracking the data so you will never make the right decisions. Ultimately you will not reach the goals in terms of revenue and growth.

🎯𝐖𝐡𝐢𝐜𝐡 𝐌𝐞𝐭𝐫𝐢𝐜𝐬 𝐨𝐟 𝐚 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐀𝐫𝐞 𝐒𝐮𝐩𝐞𝐫 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐓𝐨 𝐌𝐨𝐧𝐢𝐭𝐨𝐫 𝐃𝐚𝐢𝐥𝐲?

✅PPC Spend
✅PPC Sales
✅Total Sales
✅% of Sales Coming from PPC
✅Total Units
✅Sessions
✅Cost Per Session
✅Unit Session Percentage (%)
✅CTR %
✅CPC
✅ACOS
✅TACOS
✅CPA
✅Daily P & L

𝐌𝐀𝐊𝐄 𝐒𝐔𝐑𝐄 𝐓𝐎 𝐓𝐑𝐀𝐂𝐊 𝐄𝐀𝐂𝐇 𝐌𝐄𝐓𝐑𝐈𝐂 𝐓𝐎 𝐌𝐀𝐊𝐄 𝐓𝐇𝐄 𝐑𝐈𝐆𝐇𝐓 𝐃𝐄𝐂𝐈𝐒𝐈𝐎𝐍𝐒 𝐀𝐍𝐃 𝐆𝐄𝐍𝐄𝐑𝐀𝐓𝐄 𝐅𝐑𝐔𝐈𝐓𝐅𝐔𝐋 𝐑𝐄𝐒𝐔𝐋𝐓𝐒 𝐅𝐎𝐑 𝐘𝐎𝐔𝐑 𝐀𝐌𝐀𝐙𝐎𝐍 𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒.

Regards,
Amazon PPC Manager
Abdullah Bin Shayan

25/12/2023

🎯Hi AMAZON SELLERS !!

🎯What is CPA (Cost Per Acquisition) and How To Calculate Your CPA?

✅CPA is a very important KPI to monitor in Amazon PPC. You can make clear decisions by monitoring your CPA on all KWs of your product. It tells you how much cost you bear to attain a single order.

✅If your CPA is equal to the product's profit so you are at break-even. If it is below your profit so you are profitable but if your CPA exceeds the product's profit so you are bearing a loss.

🎯THERE ARE TWO WAYS TO CALCULATE YOUR CPA.

✅Formula 01:
CPA = PPC Spend / No of Orders
If your
PPC Spend = $120
No of Orders = 10,
Then CPA = $12

✅Formula 02:
CPA = Click/Order ratio x CPC
If, your Click/Order ratio = 100 / 10 = 10
CPC = $1.2
This means after every 10 clicks your product is receiving 1 order. Then,
CPA = 10 x $1.2 = $12
Your CPA is $12.00
These are the very simple ways to calculate your CPA.

Regards,
Amazon PPC Manager
Abdullah Bin Shayan

23/12/2023

🎯AMAZON RANKING ALGORITHM:
🎯Hi Amazon Community,
🎯Do You Know About Amazon's Ranking Algorithm & How Amazon Ranking Is Scored?

🎯It is very important to understand.
🎯Amazon Ranking Algorithm is dependent on:

✅CTR
✅CVR
✅Revenue
✅Relevancy

Here,

✅CTR is (Sessions / Impressions) and CVR is (Total Unit Sold / Sessions).
✅Revenue: Revenue generated through specific keywords and Roots.
✅Relevancy: Here the relevancy is measured by your keywords too. How much it is relevant to your product? The KW's effectiveness will be determined by your CTR and CVR performance.
✅Ultimately if your CTR and CVR are performing best on any KW and that KW is available in your listing content or the ROOT word is embedded in your listing so your rank will improve on that KW day by day.

🎯What are your concerns? Comment down below.

Regards,
Amazon PPC Manager
Abdullah Bin Shayan.

AMZ SPARK

06/05/2024

09/04/2024

30/03/2024

29/03/2024

05/01/2024

30/12/2023

27/12/2023

26/12/2023

25/12/2023

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