Softmatrix

Softmatrix Softmatrix is a professional studio representing visual effects, post work, motion graphics, animation Welcome to the official page of Softmatrix.

We Provide Professional services in a mini budget and we have special discounts for students. Our Services Includes:
Visual Effects Post Work Motion Graphics Animations (2D & 3D) Color Grading Chroma Work Film and Trailer Edit Poster Design Sound Design 3D modeling, Rigging and Rendering Story Boarding

More over we also do our own short films and short clips time to time to

show you guys our work and every month we will guide you through our film making techniques and technical breakdowns.

04/07/2026

BREAKDOWN | Binance VFX Film

Selected clips from the full breakdown. Complete version coming soon. 🎬

17/06/2026

VFX Breakdown – TCF Project
A compositing breakdown demonstrating full VFX pipeline ex*****on, from original plate through multi-layer integration to final composite output.

12/06/2026

Finally sharing our VFX breakdown for the Fayendra jewellery commercial (Dubai / Sadia).

This project included chroma shot work and full post-production to bring everything together in a clean and polished commercial finish.

Our work mainly focused on:
• Chroma cleanup
• VFX integration
• Lighting and reflection adjustments
• Compositing and final finishing

Sharing a quick breakdown so you can see how the final shot came together from raw footage to final output.

More breakdowns coming soon.

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30/05/2026

Dettol – New commercial live 🚨
Post-production by Softmatrix

Company: Reckitt Pakistan
Agency: Asquare communications
Brand: Dettol Cool
Production Company: What's Next Entertainment

Chief Creative Producer: Ali A. Rizvi
Executive Producer: Ayesha Alavi
Producer: Syed Wajahat Ali
Creative Producer: Shahrain Shah
Associate Producer: Syeda Aimen Azam

Director: Ahsan Raheem
DOP: Shezad khan

Assistant Director: Moiz Zaidi
2nd AD: Ammar Ahmed Gul
Gaffar: Asif Hassan
Focus: Zeeshan
Camera : 146 Rental
Lights : Light Box
Ronin : Shahzad

Art Director: Marium Ali
Set Team: Umer
Wardrobe: Iqra sheikh
Talent: Media star
Makeup: Bobby and team

Editor: Wasim Malik
Post, VFX & Animation: (Softmatrix)
Music score & sound design: Shani Arshad















08/05/2026

It was a pleasure working with AA Builders & Developers. We truly appreciate the trust, collaboration, and smooth journey throughout this project.

Client: AA Builders & Developers
Director: Shaan Sheikh
Post Production: Softmatrix
Colour Grade: Haider Sheikh
Produced By: 89 Films & Productions
Music: The Audio Box
Casting Director: Naila from Talent Hunt

27/04/2026

Dettol – New TVC Out Now

06/04/2026
06/04/2026

Recap. Reloaded.

03/04/2026

“Official Poster Released”

Haider Shaikh Bilal Ashraf Maya Ali Mohammed Ehteshamuddin Hussain Abdullah Nick Blade Khan Aamir Sheikh Zaid Sheikh Basit Sheikh Emama Hyder Shaan Sheikh

12/03/2026

Proud to have recently completed the post-production for this stunning commercial campaign for Fayendra — a luxury jewelry & watch brand based in Dubai and Saudi Arabia.

Address

Karachi

Telephone

+923118403682

Website

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