18/08/2025
Your website looks “pretty.”
But nobody’s clicking.
Nobody’s buying.
Nobody’s staying longer than 8 seconds.
You spent weeks picking colors, fonts, and animations.
Perfected the hero image.
Tweaked the spacing until your eyes bled.
But you never asked:
“What do I want them to do here?”
Pretty is not persuasive.
It’s decoration.
Not direction.
If your site isn’t telling them what to do,
you’re just giving them a digital postcard → not a path.
Fix the offer.
Fix the flow.
Then worry about the fonts.
Because looking good while confusing people
isn’t the flex you think it is.
