04/08/2025
🤯 Confused by all the Facebook ad terms and stages?
Let me simplify the ad funnel so you finally get it (and start using it right):
🔹 TOF = Top of Funnel (Reach New People)
🔹 M*F = Middle of Funnel (Build Trust)
🔹 BOF = Bottom of Funnel (Get Conversions)
Every ad has a job — and the funnel helps you move cold audiences to hot buyers 🔥
Swipe through to see how each stage works (in plain language) 👇
📌 Save this post — it's the foundation of all successful ad campaigns
📤 Tag a friend who’s just “boosting posts” with no funnel strategy 😅
*FBOF