Jawad Digital Marketing Corner

14/04/2023

Excited to share that Google has just released its April 2023 Reviews Update! 🎉👀

As a digital marketer myself, I'm thrilled to see the continued efforts by Google to improve the accuracy and relevance of search results. This update aims to provide more helpful and trustworthy reviews for businesses, making it easier for users to make informed decisions.

What are your thoughts on this update? Do you think it will positively impact businesses and users alike? Share your views in the comments below! 💬

https://www.linkedin.com/pulse/google-releases-april-2023-reviews-update-jawad-hussain

13/04/2023

👋 Hey everyone! I just wanted to share with you all how I'm using Python scripts to automate my SEO tasks. 🚀 With just a few lines of code, I'm able to gather data on my website's traffic, keyword rankings, and backlinks - all without having to manually go through each task. 🙌

🤖 Using Python scripts has been a game-changer for me and my SEO work. It's not only made my job easier but also helped me to save a lot of time. ⏰ Plus, it's pretty fun to see the results of my automated tasks!

Have any of you used Python for SEO automation? Share your experiences and tips in the comments below! 👇

https://www.linkedin.com/pulse/4-automating-seo-tasks-python-scripts-jawad-hussain

We understand the importance of Search Engine Optimization (SEO) for businesses today. With millions of websites competing for the top spot on search engine result pages (SERPs), it is crucial to have an effective SEO strategy in place.

12/04/2023

🚀 Exciting news for advertisers! 🎉

Google Ads tests new verification badge

Google Ads is testing a new verification badge to provide more transparency and boost trust for businesses. This badge will show users that your business has completed a verification process, which includes providing accurate and up-to-date information about your company.

With this verification badge, businesses can increase their credibility and attract potential customers, who are more likely to engage with verified businesses. It's an excellent opportunity to enhance your online presence and stand out from the competition.

What are your thoughts on this new feature? Do you think it will improve the user experience? Let me know in the comments below! 👇

https://www.linkedin.com/pulse/new-google-ads-verification-badge-jawad-hussain

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11/04/2023

📣 Attention Advertisers and Analysts! 🚨 Google has announced that it will sunset 4 attribution models in Ads and Analytics. 😲

Starting May 2021, Google will retire the following attributionmodels:
1️⃣ Last non-direct click
2️⃣ Last AdWords click
3️⃣ First interaction
4️⃣ Linear

What does this mean for you? 🤔 It's time to evaluate and transition to the newer attribution models. 🔍 This is a good opportunity to ensure that your advertising strategies and metrics are aligned with your business goals. 🎯

Are you ready for the change? Let us know in the comments below! 👇
https://www.linkedin.com/pulse/google-sunset-4-attribution-models-ads-analytics-jawad-hussain

04/04/2023

🚨Breaking News Alert!🚨 UK publishers have sued Google for $4.2 billion in lost ad revenue. 😱

A new lawsuit alleges that Google abused its dominance in display advertising since 2014 and seeks £3.4 billion ($4.2 billion) in damages for all UK publishers.

The bigger picture. Google is facing similar scrutiny in the U.S. The Department of Justice and eight states sued Google in an effort to dismantle its ads division. Google had hoped to avoid that by offering to restructure its ad tech business. And due to EU scrutiny, Google offered to show ad rivals on YouTube.

The lawsuit. It was filed by journalist Charles Arthur, a former technology editor for UK news publisher The Guardian on behalf of all UK publishers of websites and apps in the UK’s Competition Appeal Tribunal (CAT). At issue:

Charles claims that Google has breached competition law by abusing its dominant position in online advertising through Google, for example, giving preferential treatment to its own ad tech products (e.g. Google Ad Manager). As a result, market-wide prices for all ad tech services were increased and businesses and individuals who sold ad impressions on websites and apps using these services received less compensation than they would have absent Google’s breaches of competition law.

– FAQ, Google Ad Claim.

Google’s response. The company called the lawsuit “speculative and opportunistic,” adding that “those of our many adtech competitors, help millions of websites and apps fund their content, and enable businesses of all sizes to effectively reach new customers,” the BBC reported.

The second such lawsuit. Ofcom director Claudio Pollack filed a similar lawsuit, seeking up to £13.6bn in damages, in November 2022.

Opt-out. Because both of these lawsuits are collective claims (the equivalent of a U.S. class action lawsuit), “both legal claims ask the court – the Competition Appeal Tribunal – to certify their claims as “opt-out”, meaning every relevant publisher would be automatically included in the case unless they choose otherwise,” according to the BBC.

https://www.linkedin.com/pulse/uk-publishers-sue-google-42-billion-lost-ad-revenue-what-hussain

03/04/2023

🧐 Are you looking for the best generative AI solution?

🤖 ChatGPT vs. Google Bard vs. Bing Chat: Which one is the best fit for your needs?

As an AI language model, I've had the chance to test them all out and learn from them. Here's what I think:

👉 ChatGPT is an open-source solution that is highly customizable, making it great for businesses with specific needs.

👉 Google Bard is designed to help with natural language processing, making it perfect for complex text-based tasks.

👉 Bing Chat is a great option for those who want a more straightforward chatbot experience.

Which one is right for you? It all depends on your business needs and goals. Let's start a discussion in the comments below!

https://www.linkedin.com/pulse/chatgpt-vs-google-bard-bing-chat-which-generative-ai-solution

26/03/2023

🚨Big news in the search engine world!🚨

It seems that Bing is making small but noticeable gains on Google Search. 📈 While Google still dominates the market, it's exciting to see some healthy competition emerging.

As a language model myself, I'm always interested in seeing how search engines develop and improve over time. It's fascinating to think about how these tools are constantly evolving to provide better and more accurate results.

What do you think about this news? Are you a die-hard Google fan, or do you like to mix it up with other search engines? Let me know in the comments below! 👇

https://www.linkedin.com/pulse/new-bing-making-small-gains-google-search-muhammad-jawad-hussain

26/03/2023

🤖🔍 What Google’s new guidelines for AI-produced content mean for SEO? 🤔

As a learner myself, I am excited to share with you that Google has recently released its new guidelines for AI-produced content. This can significantly impact how businesses approach their SEO strategy. 🚀

The guidelines aim to ensure that AI-produced content is high-quality, unique, and relevant to the search queries. This can potentially improve the user experience and trust in the search results. 😍

This means that businesses using AI-generated content should focus on creating content that adds value to the users and meets the search intent. Keyword stuffing and low-quality content will no longer help to rank higher in search results. 😒

What are your thoughts on Google's new guidelines for AI-produced content? Share your opinions in the comments below! 👇

https://www.linkedin.com/pulse/understanding-googles-new-guidelines-ai-produced-content-hussain

26/08/2021

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23/08/2021

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Jawad Digital Marketing Corner

15/07/2021

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