15/03/2022
Markhors Apparel & Co is the premiere apparel company that produces custom clothing and custom products for businesses, sports clubs, sports teams and schools.
๐ป๐ฏ๐ฌ๐ฐ๐น ๐ฎ๐ถ๐จ๐ณ
Markhors Apparel & Co. was new to digital marketing and needed a plan to get business from digital platforms as well as they needed a brandโs reach to all over Australia. They wanted to test digital ad formats and targeting options to see what worked best.
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To make sure it generated leads that were most likely to convert into sales, Ad Republik Media targeted its campaign to local clubs, corporates and suppliers working in Australia who were 25 years of age and older male. We also retargeted ads to people who visited its website and watched videos, since this indicated that they might be interested. Using sports ads, the company automatically served up the inventory people had looked at on its website within the ads.
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We tested this new optimization model with a split test, to compare conversion rates between ad sets with a regular optimization model focused on cost efficiency, versus ad sets with this new optimization model focused on quality. Markhors Apparel targeted a broad audience (age 25 and up) with similar image ads to allow both optimization models to find the best results. Interested people were encouraged to fill in a form with their details to benefit from the offer.
Contact us to get your personalized proposal for the growth of your business.
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https://adrepublik.com/
