30/08/2026
Most accounts don't have a growth problem. They have a coordination problem.
When sales move but nobody can explain why, that's bought growth — spend went up, and ads, pricing, listings and inventory all pull in different directions.
Built growth works the opposite way. Fix the one real constraint first, then every part supports it: traffic to the right products, pricing that protects margin, a listing that matches intent, inventory that matches the plan, budget that scales with limits.
Bought growth keeps the team busy. Built growth gives the team control.
If sales jumped 20% next month, could you explain exactly what caused it?