13/11/2022
Low CPC And More Results Case Study
How to get a low CPC through a Facebook campaign which is around 0.44 and get more results through our relevant audience.
1:- First of we will decide on our campaign objective let's assumed I select a traffic objective for getting more website traffic and sales.
So, why did I choose the traffic objective for sale why did I, not choose the sales objective for getting more purchases for our e-commerce website?
2:- There are three main reasons why we choose a traffic campaign instead of a sales campaign for our e-commerce website.
Reasons.
1:- We are launching our new e-commerce business so, we are in the testing phase first we launch the traffic campaign we will definitely
find our relevant audience in less time.
2:- We will also get sales through a traffic campaign because we will find our exact potential customers for our business.
3:- When we drive more traffic for our website it will be very good for our Facebook pixel due to this we can easily filter our audience which is relevant or not.
In this process, we will find relevant audience pixel data for re-targeting in low time and less money
After targeting and objective, we will focus on our ad copy and creative.
Ad Copy
Your ad copy should be attractive and problem-solving means your ad copy solves customers' issues
Like if you are selling a weight loss product your copy will solve all problems.
Example:- "Weight lose without wasting your time even if you are the busiest person in this world"
In this copy, we are clearing the time issue that you can decrease your weight in low time and you will get more results so, you should focus on problem-solving things.
You should have added a scarcity factor in your ad copy
Example:- "We Will Increase the product price soon"
"This offer will end soon"
"Limited time offer"
Lastly, you should add CTA in your copy CTA will be your website, Landing page, etc.
Your creative Should be next level.
You should choose video instead of images
Your creative will be UGC user-generated content.
You should choose a powerful hockline.
The video quality will be amazing. You should describe all about your product's features and qualities simply.
If you choose these strategies you will definitely get amazing results at a low cost.
If you are feeling difficulties with campaigns and not getting good results so feel free to contact with me
Kind Regards
Tariq Naseer
