26/04/2026
A delegation of MAP Pakistan - Marketing Associates & Professionals Pakistan visited the Interwood Manufacturing facility led by MAP Pakistan CEO, Mr. Tariq Asmat.
The delegation was warmly received by Interwood CEO, Mr. Omar Farooq, who also deluvered a comprehensive briefing on the company’s establishment, growth, commitment to quality, and its achievements in exporting furniture to international markets. He also gave an in-depth overview of the entire production process, from raw material sourcing to the use of advanced technology and digital transformation in manufacturing.
Speaking on the occasion, Mr. Omar Farooq said, “We are delighted to welcome MAP members to our factory, where they will have the opportunity to closely observe our unique production systems. We have always believed in sharing our journey of success—whether it is our approach to raw material sourcing or our adoption of cutting-edge technology.”
He further emphasized that effective marketing, exceptional customer support, transparency, and the dedication of workers are the key pillars of Interwood’s success.
MAP Pakistan CEO, Mr. Muhammad Tariq Asmat, remarked that institutions like Interwood are not only strengthening Pakistan’s industrial sector but are also playing a vital role in enhancing the country’s positive image on the global stage.
He added, “This visit to Interwood’s state-of-the-art manufacturing facility has been an excellent learning experience for us. We had the opportunity to witness modern manufacturing practices, quality assurance systems, and innovation firsthand.”
He further noted that such a high level of industrial advancement in furniture manufaturing in Pakistan is highly encouraging. Organizations like Interwood are not only serving local markets but are also representing Pakistan positively in international markets.
During the visit, the delegation closely observed every stage of premium furniture manufacturing. They highly appreciated the advanced machinery, superior quality standards, and the factory’s exceptional cleanliness and operational excellence.