21/05/2026
I spent AED 3,713 on one awareness campaign.
- FB CPM: AED 0.65
- Insta CPM: AED 1.84
Same creative. Same month. I was splitting budget evenly because it felt fair.
But... The auction doesn't care about fair.⚖
Most Health & Beauty brands are still running last year's budget split with this year's costs.
If you want me to check where your Meta account is overpaying, DM me 'AUDIT'.
48-hour turnaround. No deck. Just the leaks.