25/08/2023
What is the difference between Boosting & Ads Manager ?
Boost means to Push the content either post or video. While Ad means to to advertise your brand to the right audience on a right time.
Limited features of Boosting:
1) Boosting has limited features like,
2) Limited Interest & Behaviors means chances to approach the right audience are very low
3) No Start & End Date means we cannot schedule our post or video
4) No option to select the desired Placements according to our Goal and Results
5) No opportunity to run Multiple Ads at a same time in a same budget
6) Ad optimization is un-available
7) Budget Optimization is un-available
8) We cannot select time for Ad means it continously run even in those hours which are not beneficial for us
9) We cannot select Multiple images or Videos
Unlimited Features of Ads Manager:
1) In Ads Manager we have alot of choices related to Interest, Behaviors & Demographics means the targeted Audience is broad. We have more chances to get clients & customers than Boosting.
2) We can select Start and End date means if I am busy in upcoming days but I have to run Ad in those days I can schedule my Ad for Future in Today's period of Time.
3) As well as we can select hours when we want our Ad to run. For example I want to run my Ad at 5pm, 8pm and 12am. I have the feature to select only 5pm, 8pm and 12am.
4) Ads Manager gives us the opportunity to select Placements. There are two type of Placements : Mannual Placement and Automatic Placements.
Difference between Manual Placement and Automatic Placements:
In Mannual Placements we can choose placements according to our desire.
In Automatic Placements we can run Ad on all placements it is set bydefault by Facebook.
5) In Ads Manager we can set Multiple campaigns or multiple AD Sets in a single campaign
6) We can select a Single image, video or Multiple .
7) Ad Optimization is Available
8) Budget Optimization is Available
Conclusion :
In conclusion, we can say that Ads Manager has more features to run a successful Ad than Boosting.
Social Media Manager,
Aqsa Sadaqat
