10/08/2025
Case Study: How I Helped a Concrete Company Get More Calls in 90 Days!
Industry: Concrete & Flooring Services
Main Services: Concrete Polishing, Epoxy Coating, Floor Leveling, Surface Preparation
1. Before Starting SEO
When I first started working with this company, their online presence was almost nothing:
● Website was getting little to no traffic
● No keyword rankings on Google
● No calls or quote requests coming in
● Google Business Profile was incomplete and unoptimized
2. Goals of the Project
● Help them show up when people search for concrete or flooring services
● Bring relevant traffic to the website
● Turn that traffic into leads like phone calls and quote requests
Work I Did (SEO Process)
1. Built Service Pages
● Built 4 important service pages
● Each page had clear info, right keywords and strong call-to-actions
● Linked pages together to improve relevance and crawl depth
2. Created Hyperlocal Location Pages
● Client served multiple areas within a major city
● I built 150+ unique location pages not copy-paste
● Each targeting a specific neighborhood, zip code, and landmark
● Pages included localized content, service info, directions and real job examples
3. Expanded into Nearby Cities
● Client also served nearby towns in the same region
● I built 40 more service+location pages to cover everything
● These pages helped them rank in many local searches, not just one city
4. Keyword Research & Mapping
● Researched keywords related to concrete and flooring work
● Focused on long-tail and buyer intent terms
● Mapped them carefully to service pages and blog topics
● Avoided keyword overlap and cannibalization
5. Wrote High-Quality Content
● Wrote 30+ blog posts to answer common customer questions
● Also created 20+ landing pages focused on different types of customer persona (like home owners, builders)
● Each page was designed to educate, build trust and bring more organic traffic
6. Fixed Technical SEO Issues
● Cleaned up meta titles, descriptions, and H1/H2 structure
● Improved mobile speed from 4.8s to 2.3s
● Fixed duplicate content issues and missing image alt tags
● Added schema for Local Business and Articles
7. Improved Site Structure
● Cleaned up messy URLs and made them SEO-friendly
● Fixed canonical tags and duplicate problems
● Made site easier to use and navigate
8. Optimized Google Business Profile
● Made sure business name, address, phone number were correct
● Added real jobsite photos (before/after)
● Filled out business description using keywords
● Started weekly posts (tips, FAQs, updates)
● Set correct business hours, services, and categories
● Achieved 100% profile completion for best visibility
9. Built Local Citations & Backlinks
● Listed business in 50+ local directories (like Yelp, Houzz, TrustedPros, etc.)
● Focused on NAP consistency and niche relevance
● Got backlinks from local blogs and service-related websites
● These links helped improve rankings
Results After 90 Days:
● Website traffic increased from near zero to 800+ monthly organic visitors
● Phone calls increased to 10–15 per month, tracked from call insights
● 100+ keywords ranked including long-tail terms with buying intent
● Business appeared in the Top 3 Map Pack for multiple core services and locations
Note: This project was done in 2024. I did not post it back then. Just clearing the draft now, lol.
Why This SEO Strategy Worked:
● Pages were built for every important service and location
● Every service and service area had its own optimized page
● Content was clear, helpful, and made for real users
● Google Business Profile was fully optimized
● Tracked everything and improved month by month
This was a solid and simple Local SEO plan nothing fancy, just the right steps done properly.
If you run a local service business and want to grow your visibility and leads.
I can help you implement a proven local SEO strategy that works.
