16/01/2024
NASIR KI CHAYE (Nasir's Tea) was an exciting passion project we did back in 2019.
So short story time: Nasir Nathoka was one of our university's tea boy (or a man I would say :D) that used to work at university cafe and later had his own small tea stall in front of our uni's back gate. He had a chatty personality who used to tell a lot of stories (some of them were probably fictional) to everyone who stands there for a chaye even for 2 minutes. Reading his personality and small business, we planned to merge them both and create a little brand identity around that persona. Little details like saying SHPESAL instead of SPECIAL and the salute gesture he used to give to everyone, we tried to capture his personality traits in colors, typefaces and all the design decisions we took in the process. So presenting you this small passion project we loved working on and looking forward to a lot more of these in 2024. (Btw, we actually gave every physical design collateral to him later and he was sooo happy)
Let us know what you all think and comment below your thoughts on this.
