12/10/2017
Email Marketing by far has the best ROI in digital marketing. At the same time, Email Marketing can turn into a nightmare if not done right. It's important to keep a close eye on Open rate, CTR and engagement.
Always try to choose a provider which has better scores so your emails land in inbox (not in junk or not even in Promotion tab in Gmail).
Try to implement email marketing automation.
Youth check their mobiles late night, in bed, scrolling through everything when they are running out of things to do. Try to send them a blast at that time.
Use CTA in emails.