12/02/2026
ISTV-Where Streaming Meets Design ✨
Excited to share this branding concept for ISTV, a modern streaming platform that puts choice in your hands.
🎯 Project Brief:
Created a bold, contemporary identity for a video streaming service with the tagline "Watch it. Love it." The design needed to convey entertainment, accessibility, and premium quality.
🎨 Design Approach:
• Modern logotype with unique interlocking letterforms
• Vibrant Tech Blue ( ) as primary brand color
• Clean, minimalist aesthetic that works across all touchpoints
• Scalable design from mobile icons to large-format displays
💡 Key Features:
The geometric letterforms create a distinctive mark that's instantly recognizable, while the flowing curves add movement and energy, perfect for a dynamic entertainment platform.
The color palette balances professionalism with approachability.
Swipe to see: →
Logo construction, color palette, mobile app icon, interface mockups, and environmental applications
Client:
ISTV Concept Project
Services:
Brand Identity, Logo Design, UI Design