08/04/2021
How to Increase Conversion of Your Website!
There ae following steps to increase conversion rate and convert your visitors to potential customers!
Step 1: Show Sales Arguments:-
Low price, fast delivery, free returns: so good, so common. Customers can quickly compare conditions like these - and only rarely can smaller web shops be better than the large retailers in these areas. No reason to despair - on the contrary: As in stationary retail, shops also sell feelings in e-commerce. The decision for a product is often made unconsciously, not through the mind.
If you make it clear to what extent you are solving a typical problem or offering something special, you give potential customers a good feeling - and that is what often turns visitors into buyers. Nowhere else should this unique selling point be clearly shown in the web shop - this is how desires can easily be aroused. Also good: Promote outstanding customer service - if it is outstanding. Important: The specifics of your own offer should be on every page of the web shop.
Step 2: Cheat in Other Shops:-
Once all customer needs and shop features have been identified in terms of content, the implementation in your own shop can begin. To find out what could lead customers to abandon the purchase process, you should put yourself in the shoes of one of your potential visitors - and go shopping with the competition on a trial basis, if you don't already have a shop. Or test your own shop.
Are you a wine merchant and, as a typical representative of your target group, have you identified the English teacher next door with a penchant for lavish dinners? Then think about how this Australian red wine would look and buy. Three or four test runs make it clear what is often annoying about online shopping - for example, when a shop lists 385 types of wine that I as a customer should click through. Or when ten pop-ups appear on each page. Noting such little things and avoiding them in your own shop helps enormously to make the purchase process intuitively understandable.
Simplicity is the magic word in e-commerce: As a customer, it must be clear to me at all times what I'm doing - and what will happen in the next step and how. Conversely, test shopping helps to identify details that tempt customers to stay longer on one page - and even to buy more than actually planned. For example, these can be great pictures that convey emotions. Or product suggestions. Most of the time, however, good shops are good because they offer advice. In stationary retail, you don't want to choose between 150 washing machines, but rather between three that the retailer recommends. On the Internet, for example, this can work via a virtual advisor who asks the customer questions and thus leads step by step to the right product.
Step 3: Market Research:-
Which shop system should I use? Do I have to offer credit card payment? Online retailers often ask themselves such technical questions. To invest more time in the question of what your own special target group expects from an online shop. In order to find this out, you don't necessarily need a complex, expensive customer survey by an institute. Local wine merchants who want to sell online can ask regular customers which online shops they buy from - and what they expect from a web shop.
Anyone who really has a close relationship with their customers can also ask them to click their way through such a buying process. As a retailer, observing how customers do what they are doing in the process, what annoys them - that is worth gold. Because it shows where you have to be more careful yourself, what you could do better.
Step 4: Remove Hurdles:-
Currently, the proportion of those who fill their shopping cart but not send it, in the end, is more than 50 percent. the reason that online trading works through desires and thus through the pleasure principle. We usually buy what we really need in the supermarket. And precisely because we want the loudspeaker but don't need it to survive, we abandon the purchase as soon as an obstacle occurs. Then comfort wins and we think: Oh no, not now.
One of these hurdles is the so-called captchas: the user has to read a code from an image and enter it. This is to show that he is really human and not a spam machine. Captchas are a good way to protect yourself as a retailer from machine spam. But as a customer, they tempt me to cancel the purchase - simply because they mean additional work. Therefore, retailers should carefully consider whether they want to use captchas.
Step 5: Clear Out the Pages:-
The view flickers over the page, up, down, left, right - and looks for an anchor between dozens of images, buttons, advertisements. The pages of most web shops are extremely overloaded. That is understandable - after all, retailers want to show what they have. However, instead of attracting them, they drive customers away. A self-test also helps here: If you watch yourself lose focus in an online shop, you will feel how uncomfortable it feels. Then it is easier to follow the less-is-more motto in your own shop.
Anyone who wants to be successful in online trading has to understand: Customers won't tolerate a page that is not immediately understandable. Then you are not patient - you are gone. What exactly looks clear is different for each shop. However, some rules regarding page structure have a proven effect on the conversion rate. The company logo should always be on the top left - and link to the home page with contact details. That is exactly what users expect. If a shop meets this requirement, it gives them a sense of security. This makes the shop appear trustworthy - and that increases the conversion rate enormously.
Also important:
Everything that is to the right of the product and its description distracts. Retailers should therefore leave this area as free as possible in order to draw the user's attention to the product that is to end up in the shopping cart. And: For the same reason, make other product suggestions appear better under the product than above. If the placement is fixed and rather inconvenient: Dim the opacity of distracting elements.
Strong contrasts are also important in another context: The "Buy" buttons should be designed in a contrasting color to all the other elements - because this way they lead customers to their destination more quickly. Entrepreneurs often find it difficult to integrate green buttons in the shop when the company colors are yellow-red, for example. But studies show that contrasts increase the conversion rate significantly - insisting on the corporate identity costs revenue.
Step 6: Create User Profiles:-
Even if a purchase in online retail is a technical process, there is a person behind every click. That sounds banal, but according to experts, it is often forgotten. In stationary retail, entrepreneurs naturally give a lot of thought to their target group: which store location attracts them, which discount campaign, which service? In the web shop, however, many entrepreneurs put themselves into practice - and attach great importance to design instead of devoting themselves to their main task: making it as easy as possible for customers.
Define exactly what your buyers will look like in advance - how much they earn per month, what jobs they do, what are their typical hobbies. If it turns out that your target group is predominantly male, you have to take this into account when setting up the shop. Studies show that the sexes differ greatly in the way they shop online: While men often have a precise idea of what they want to buy, women prefer to browse - and make comparatively spontaneous decisions. Accordingly, men place more value on filter functions - because they lead them to their product quickly. Women, on the other hand, like recommendations, suggestions. Those who pay attention to and implement such aspects can increase their conversion rate extremely. Because most other shops don't do that.
