23/10/2023
YOLEIT
Yoleit is renewed to recover the lost space on store shelves and win back those of us who were its customers as children, with a design inspired by its packaging of yesteryear. The new proposal is inspired by the brand’s classic packaging, fusing the nostalgia of the past with a clear vision for the future.
We are committed to differentiation, visual coherence and a nod to the brand’s history for the new family of products. We used the iconic black stripe and its classic logo. We wanted to revive the packaging of the 90s, but with more contemporary visual codes. This allows the brand to stand out noticeably at the point of sale and connect emotionally with those who were, and will surely be again, its consumers.
Credits:
Creative Direction: Daniela Nicholson
Design Direction: Jose Bernal
Design: Andrea D'Angelo
Project Manager: Thiara Cobos
Other: Fatima Bernal
Contact Me:
https://bento.me/umairarif
