15/07/2025
A/B testing is done to determine which version of a design, layout, or content performs better with users — leading to more clicks, conversions, or engagement.
For example, if you test:
Screen A: with a “Buy Now” button
Screen B: with an “Add to Cart” button
👉 “Buy Now” often gets more immediate clicks because it creates urgency and leads directly to purchase, while “Add to Cart” allows users to delay the action or keep browsing.
So, Screen A is likely to get more clicks, especially for impulse or single-item purchases.
experience Optimization
