Numan Akbar Lashari

Numan Akbar Lashari 🎓 BBIT student & Google-certified digital marketer. Passionate about SEO, copywriting, and e-commerce growth.

On a mission to turn ideas into digital success. 🚀

12/09/2025

🚀 Struggling to Attract & Engage Customers in today’s digital world?
Let me share a quick breakdown of the must-know marketing terms that can help you turn browsers into buyers—and buyers into loyal brand advocates.
✨ Think of the customer journey as a story with 4 key stages:
1️⃣ Awareness → when people first discover your product.
2️⃣ Consideration → when interest starts building.
3️⃣ Conversion → when they finally take action.
4️⃣ Loyalty → when they stick around and even promote you.
But how do we move people through this journey? Here’s where strategy meets ex*****on ⬇️
📊 A/B testing helps us compare two versions of content.
🛒 Abandoned cart? That’s a golden chance for remarketing ads.
📝 Copy is more than words—it’s persuasion.
👥 Customer personas remind us who we’re really talking to, their goals & their barriers.
📈 SEO & SEM boost visibility.
📧 Email marketing builds community.
🤝 Influencer marketing taps into trust.
📢 Social media marketing and social shares spread the word.
🎯 And your USP (unique selling proposition)? That’s your brand’s secret weapon.
Every tactic—whether a display ad, a webinar, or carefully crafted content marketing—feeds into one bigger strategy: earning attention, trust, and loyalty.
💡 The truth is, digital marketing isn’t just about sales. It’s about connection, storytelling, and value. And that’s the future I’m eager to contribute to.
👉 If you’re a company, startup, or agency looking for a motivated digital marketing intern/volunteer who’s hungry to practice and deliver impact—I’d love to connect.
Let’s make marketing not just about selling, but about serving.
— ✍️ Numan Akbar Lashari

12/09/2025

🚀 Google isn’t the only search engine that matters.
If you’re a digital marketer, you must look beyond Google to find new opportunities, new audiences, and new growth.

Here’s a quick breakdown of alternative search engines every marketer should know 👇

— ✍️ Numan Akbar Lashari

# 🚀 From “Buzzwords” to Real-World Skills: My Digital Marketing Glossary ✨In my journey through **Google’s Foundations ...
16/08/2025

# 🚀 From “Buzzwords” to Real-World Skills: My Digital Marketing Glossary ✨

In my journey through **Google’s Foundations of Digital Marketing & E-commerce** (Course 1, Module 4), I realized something powerful…

👉 The difference between *just learning terms* and *actually applying them* is what sets a digital marketer apart.

So instead of keeping my notes private, I’m sharing them here in a way that connects **data, strategy, and storytelling** 💡

---

# # # 📖 Key Terms Every Digital Marketer Should Know

🔹 **Attribution** → Figuring out which content or channel *truly* drives conversions.
🔹 **Change management** → Smoothly guiding organizations through transformations.
🔹 **Customer lifetime value (CLV/LTV)** → Revenue a customer generates over time.
🔹 **Data** → Facts. Raw fuel for insights.
🔹 **Data analysis** → Examining data to draw conclusions.
🔹 **Data analytics** → Turning numbers into actions.
🔹 **Data anonymization** → Protecting identities by masking personal info.
🔹 **Data bias** → When human error tilts the data story.
🔹 **Data-driven attribution** → Seeing how every channel motivates action.
🔹 **Data ethics** → The moral compass of data use.
🔹 **Data privacy** → The right to control personal information.
🔹 **Data pulling** → Collecting info into sheets/databases.
🔹 **Data reporting** → Summarizing performance for decision-making.
🔹 **Data storytelling** → Turning insights into narratives.
🔹 **Data visualizations** → Making numbers *speak visually*.
🔹 **First click attribution** → Credit goes to the *first* touchpoint.
🔹 **Last click attribution** → Credit goes to the *last* touchpoint.
🔹 **Linear attribution** → Equal credit across the journey.
🔹 **Key performance indicators (KPIs)** → Metrics that reveal success.
🔹 **Performance marketing** → Using customer behavior to refine strategy.
🔹 **Personally identifiable information (PII)** → Data that identifies someone directly.
🔹 **Return on ad spend (ROAS)** → Revenue earned vs. ad money spent.

---

✨ Here’s why this matters:
These aren’t just definitions. They’re the **language of modern business**. Knowing them is one thing. Applying them in **campaigns, reporting, and storytelling** is the next level.

That’s where I’m headed—building hands-on experience to turn learning into **real impact**.

---

🤝 I’m currently seeking **internship or volunteer opportunities** in **Digital Marketing & E-commerce** to apply these concepts in the field.

If you or your network are working on projects where a passionate learner can contribute, I’d love to connect.

📩 Let’s talk!

— * Akbar Lashari*

🔹 Do Your Marketing Goals Have a Pulse? 🔹Most people track goals like finishing 12 books in 12 months. ✅ They count page...
13/08/2025

🔹 Do Your Marketing Goals Have a Pulse? 🔹
Most people track goals like finishing 12 books in 12 months.
✅ They count pages
✅ Keep a checklist
✅ Celebrate milestones
Now, imagine applying the same mindset to your marketing campaigns. 📈
Because in digital marketing, what gets measured—gets improved.
✨ Enter: Metrics.
Not just numbers, but signals.
Signals that tell you:
Are people noticing you? (Awareness)
Are they interested? (Consideration)
Are they buying? (Conversion)
Are they coming back? (Loyalty)
Here’s how I’ve come to understand the marketing funnel through real data:
📊 Awareness → Audience data, impressions, personas
🖱 Consideration → Click-through rate (CTR), cost per acquisition (CPA)
🛒 Conversion → Conversion rate, average order value, cart abandonment
❤️ Loyalty → Customer retention rate, customer lifetime value
Each metric is a mirror reflecting how your audience is engaging—and how you can serve them better.
🔍 Why does this matter?
Because the world of marketing isn’t about guessing—it’s about reading the story behind the numbers. That’s what builds trust, ROI, and long-term relationships.
Right now, I'm looking for or opportunities to practice exactly this—helping teams track what matters and optimize campaigns for better results. If you're a or who believes in data-driven growth, let's connect. 👋
📌 Let’s turn insight into impact—together.
— NNuman Akbar LashariAkbar Lashari 🖋

🔍 What Every Brand Needs to Thrive in the Digital Era — And What I’m Actively Learning to Master 💡✨In a world where atte...
12/08/2025

🔍 What Every Brand Needs to Thrive in the Digital Era — And What I’m Actively Learning to Master 💡✨
In a world where attention is currency, understanding the language of digital marketing is no longer optional — it’s essential. 🚀
📚 As I progress through Course 1, Module 3 of the Google Digital Marketing & E-commerce Certificate, I’ve discovered the core glossary terms that define how brands grow, connect, and convert online. Here's what’s shaping my strategy and mindset:
🔹 Brand – Not just a logo. It's how people feel about a business.
🔹 Brand Equity – The extra value a customer assigns to your name.
🔹 Brand Safety – Protecting your reputation everywhere your ads go.
🔹 Business Goal – Every campaign must serve a clear outcome.
🔹 Content Marketing – Tell stories that solve, not just sell.
🔹 Cost Per Click (CPC) – Every click counts 💸 — literally.
🔹 Customer Persona – Know your audience like you know your friend.
🔹 Display Ad – Bold, visual, scroll-stopping creatives 🖼️
🔹 Earned Media – When others do your marketing for you 🌟
🔹 Email Marketing – Build relationships, not just lists.
🔹 Keyword – The exact words your audience types into Google 🔑
🔹 Media Mix – Smart spending across smart channels 📊
🔹 Owned Media – Your digital real estate.
🔹 Paid Media – Your investment in visibility.
🔹 PPC – Pay only when they click. Make every click count.
🔹 SEM – Search + strategy = qualified leads.
🔹 SEO – Organic reach that scales 💥
🔹 SERPs – Where ranking turns into revenue.
🔹 Segmentation – The right message to the right person, at the right time.
💬 These aren’t just definitions — they’re building blocks I’m actively mastering to help brands grow authentically in today’s noisy marketplace.
🌱 I’m currently seeking internship or volunteer opportunities in digital marketing to apply this knowledge, gain hands-on experience, and bring value to real-world campaigns.
If you’re looking for a motivated digital marketing learner with strong foundational knowledge and a growth mindset — let’s connect. I’d love to support your team or project! 🙌
📩 Reach out or tag someone who might be hiring!
—
🖋 Numan Akbar Lashari

🔹 Ever Wondered Why Some Brands Shine on Social Media While Others Get Ignored? 🔹It’s not luck—it’s strategy. 💡 If you w...
30/07/2025

🔹 Ever Wondered Why Some Brands Shine on Social Media While Others Get Ignored? 🔹
It’s not luck—it’s strategy. 💡
If you want to master digital marketing, here’s the secret: Choose the Right Platform Based on Your Goal. 🎯
Here’s how the smartest brands do it 👇
✅ 1. Build Meaningful Connections (X/Twitter)
Want to build strong relationships with your audience?
Think X—the place for real conversations.
✔️ Be responsive.
✔️ Be authentic.
✔️ Be consistent with your brand voice.
Pro tip: Don’t wait—go out and start conversations. Relationship-building is proactive!
✅ 2. Target New Customers (Instagram)
Your goal is growth? Head to Instagram 📸
It’s show, don’t tell—use engaging photos, dynamic videos, and collaborate with influencers who can introduce your brand to fresh audiences.
✔️ Storytelling through visuals
✔️ Influencer Marketing for instant credibility
✔️ Ads for laser-focused reach
Pro tip: Pick influencers whose audience actually cares about what you offer!
✅ 3. Drive Traffic to Your Website (Facebook )
Looking for website clicks? 🔗
Facebook is your playground.
✔️ Share compelling links, articles, and visuals
✔️ Drive direct traffic to your landing pages
✔️ Use targeted ads to boost visibility
Pro tip: People share what’s valuable. Deliver content that educates, inspires, or entertains—and watch your reach multiply!
✨ Final Takeaway ✨
Every platform has its strength. 🎨🎤📢
📝 Customize your content
📊 Match the platform to your business goal
🚀 Expand your reach by telling the right story in the right place
💡 Currently seeking opportunities to gain real-world experience in digital marketing.
If your brand, agency, or startup is open to or collaborations, I’d love to contribute fresh energy and strategic thinking.
📩 DM me or comment below to connect.
Let’s turn strategy into success!
— Numan Akbar Lashari🖋

🔹 Ready to Turn Scrolls into Sales? 🔹Imagine this: a potential customer lands on a blog post, and bam 💥—your vibrant ban...
28/07/2025

🔹 Ready to Turn Scrolls into Sales? 🔹
Imagine this: a potential customer lands on a blog post, and bam 💥—your vibrant banner ad catches their eye. That’s the power of Display Advertising in action!
Here’s how it works:
Visual Storytelling 🎨
From static JPGs and animated GIFs to video snippets, display ads let your brand shine across millions of sites and apps.
Targeted Reach 🎯
Leverage networks like the Google Display Network, Taboola, or Criteo to pinpoint your ideal audience by interests, location, and behavior.
Real‑Time Bidding ⚡
Platforms like Xandr, OpenX, and Google Ad Manager power ad exchanges—where impressions are bought and sold in milliseconds, maximizing ROI.
Ad Formats for Every Goal 📱
• Image Ads: Instant impact with compelling visuals
• Text Ads: Simple, scalable, and SEO‑friendly
• Responsive Ads: Auto‑adjust to fit any space (even as native content!)
• App Promotion Ads: One click to the app store—download guaranteed!
✨ Why Display Ads Matter in Your Funnel ✨
Awareness & Consideration: Put your brand front-and-center.
Remarketing: Re‑engage visitors who’ve already shown interest and drive conversions.
📈 As someone who’s witnessed the digital landscape evolve—where a single GIF can spark global campaigns—I can tell you display advertising is the secret sauce for growth.
💡 Looking for hands‑on experience!
I’m on the hunt for an internship or volunteer role in digital marketing to put these strategies into practice. If your team needs a passionate marketer eager to learn, let’s connect!
📩 DM me or comment below to explore collaboration opportunities.
— Numan Akbar Lashari 🖋

🚀 Ever Wondered How Brands Stay Everywhere You Scroll? The Secret: Display Advertising! 💡In the digital playground, one ...
26/07/2025

🚀 Ever Wondered How Brands Stay Everywhere You Scroll? The Secret: Display Advertising! 💡
In the digital playground, one tool consistently drives brand visibility, audience engagement, and customer conversion — it’s called Display Advertising. 🎨
I’ve been exploring how leading brands leverage display ads, and here’s what every modern digital marketer (including myself!) should know 👇
✅ What Are Display Ads?
Display ads are visual ad formats (images, videos, text, GIFs) placed across websites, apps, and videos. Whether it’s a catchy banner 🖼️, a sleek video 🎥, or a responsive ad that blends seamlessly into your feed — display advertising helps brands show up exactly where their customers hang out.
🌍 Display Networks like Google Display Network or Taboola host millions of websites where these ads appear.
⚡ Ad Exchanges like OpenX, Xandr, or Pubmatic allow real-time bidding, giving brands access to high-quality placements through smart auction strategies.
✅ Types of Display Ads You Should Know:
🎨 Image Ads — Static or animated visuals that spark instant attention.
📝 Text Ads — Simple, focused messaging in text form.
🔀 Responsive Ads — Adapt their appearance automatically to fit wherever they’re displayed, blending into content.
📱 App Promotion Ads — Designed to increase app downloads, directly taking users to the app store.
✅ Where Display Ads Shine in the Marketing Funnel:
💥 Awareness Stage — Introducing your brand to new audiences across platforms.
💭 Consideration Stage — Engaging warm leads with persuasive visuals.
♻️ Remarketing Stage — Re-targeting website visitors to drive higher conversions and nurture brand loyalty.
🎁 Key Takeaway for Digital Marketers Like Me:
Display advertising isn’t just about ads — it’s about creating meaningful digital touchpoints across the customer journey, building brand trust while driving results that matter. 🎯
✨ I’m actively looking for hands-on experience through internship or volunteer opportunities in digital marketing, where I can apply strategies like display advertising, refine my skills, and create impact-driven campaigns.
📩 If your team or organization is excited to collaborate with a motivated digital marketer — let’s connect!
Warm regards,
Numan Akbar Lashari 🖋

🚀 Why Your Goals Might Be Failing (And How to Fix Them with a Simple Formula)Ever wondered why some marketing campaigns ...
25/07/2025

🚀 Why Your Goals Might Be Failing (And How to Fix Them with a Simple Formula)
Ever wondered why some marketing campaigns soar while others flop — even when the idea is good? 💡 It’s not always about creativity… it’s about clarity and structure.
That’s where SMART Goals come in — a timeless, proven system to set clear, achievable, and trackable goals that actually deliver results.
Here’s what I’ve been learning 👇
✅ What Are SMART Goals?
SMART =
🎯 Specific — Define exactly what you want to achieve.
📊 Measurable — Set clear metrics to track progress.
✅ Attainable — Be realistic but ambitious.
💼 Relevant — Align with business objectives.
⏳ Time-bound — Have a deadline to stay focused.
✅ How It Works in Action (Real-World Example):
📸 Imagine you’re marketing for a photo-sharing company and you want to increase scrapbook sales…
❌ Non-SMART Goal: “We want to boost sales this quarter.”
✅ SMART Goal: “Increase scrapbook sales by 15% by the end of next quarter through a targeted influencer marketing campaign on social media.”
See the difference? 🙌 This goal is crystal clear, measurable, realistic, aligned with company goals, and has a deadline. That’s how real marketers get real results.
✅ Why This Matters for Modern Marketers Like Me:
SMART goals don’t just guide your projects — they help you:
✔️ Stay focused
✔️ Track performance
✔️ Optimize strategies
✔️ Celebrate real wins (not just wishful thinking)
As I’m leveling up my digital marketing skills, I’m practicing the art of SMART goal-setting — and I’m eager to apply this in real-life internships or volunteer projects, helping brands achieve tangible growth.
💬 If you or your company is looking for a results-driven, motivated intern to support digital marketing efforts — I’d love to collaborate, contribute, and gain hands-on experience.
Let’s connect! 🚀
Warm regards,
Numan Akbar Lashari 🖋

🚀 Struggling to Get People to Notice Your Brand? You Might Be Targeting the Wrong Audience…💡 One of the BIGGEST game-cha...
24/07/2025

🚀 Struggling to Get People to Notice Your Brand? You Might Be Targeting the Wrong Audience…
💡 One of the BIGGEST game-changers I’ve discovered in digital marketing is this simple truth: you can’t market to everyone — but you CAN win with the right audience.
That’s where customer personas come in — and they can completely transform your marketing strategy. Here’s why 👇
✅ Why Knowing Your Audience Changes Everything:
When you understand who your audience is, you don’t just “sell” — you connect, you engage, and you build trust.
✔️ Higher engagement
✔️ Stronger brand awareness
✔️ Better conversion rates
Think of it like this: imagine sending an email with a joke to someone who loves humor — versus someone who finds it annoying. One laughs, the other unsubscribes. 🎯
✅ What Is a Customer Persona?
A customer persona is a profile of your ideal customer, built through:
✨ Real data
✨ Market research
✨ Surveys, interviews, and analytics
It includes 👇
👤 Demographics: age, gender, location
📱 Interests: hobbies, online habits, favorite platforms
🎁 Goals: what they want, what problems you can solve
With this, you STOP wasting time chasing the wrong leads and START speaking directly to people who actually care about your brand.
✅ How I’m Applying This Knowledge:
➡️ I’m learning how to build data-driven personas from scratch.
➡️ Understanding the platforms where people hang out (email, social media, search).
➡️ Learning to craft tailored content that delivers the right message at the right time.
And now, I’m ready to apply this knowledge in a practical, real-world environment.
💬 If your company is looking for a digital marketing intern or volunteer eager to learn, experiment, and contribute — I’m here to bring fresh energy and dedication to your marketing goals.
Let’s build campaigns that truly resonate with your audience!
Warm regards,
Numan Akbar Lashari

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