13/04/2023
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In wholesale winning a buy box is a key priority because 80% of Amazon sales come from the Buy Box so all Amazon sellers will want to get a share of it .
There are some tips that help a seller to gain a buy box.
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If you are a new seller in a listing your price should be lower than other seller because sellers that have low prices have a high percentage/chances of getting buy box then other seller
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Fulfillment method is a second main factor of winning a buy box. If you your fulfillment method is FBA then there are high chances that amazon give you buy box because amazon charging fee from you on each product you sell on amazon so your chances increased to win a buy box.
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Your order defect rate should be less than 0.26% .If your ODR reaches to 1% then there are high chance your account will be suspended .
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Your order cancellation rate should be lower than 2.5 % if it crosses 25% then your accountโs health decreased and there are High chance that your account will be suspended by Amazon.
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If your fulfillment method is amazon then there are no chances of late shipment but if you are doing FBM then your late shipment rate should be lower than 4% or 0.
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If you donโt have the item in stock, you canโt win the Buy Box and it will rotate to another seller. This is why it is crucial for sellers to keep good stock levels of its bestsellers.
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Your rating also have a great impact on getting buy box. If your rating is High then other sellers then your chances of winning
buy box also increased
